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adriana arreola barroso

Senior Account Executive


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About me

MA Culture, Criticism and Curation student at Central Saint Martins. Previously studied design, curatorship and contemporary art in Mexico City and New York City. Mainly interested in contemporary art, music, curatorship, fashion and exhibition making. My approach to these areas always comes from revisiting their history, studying the development of specific social movements within them and researching on the key characters that had built contemporary culture. My main concern relies in the present, my generation and the new social contexts that had been developed after the appearance of Internet. I have previous experience in generating PR & media strategies for exhibitions and music festivals with a broad set of international institutions and clients such as the Jumex Museum. Worked as associate director in Anonymous Gallery, a contemporary art gallery based in Mexico City and NYC; and worked as a head manager for Raymondstock, an independent music festival based in Mexico City in collaboration with a young collective from the city.


  • Events
  • Marketing PR
  • Visual Arts
  • Art Direction
  • Fine Art
  • Exhibition
  • Design
  • Creative
  • Project Management
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Word

Work history



Despacho de Proyectos

Feb 2014 - Oct 2014
  • • Developed and executed media strategies for a broad set of clients, coordinating publicity and content distribution through online and offline media such as newspapers, radio, and television. • Acted as media coordinator, providing logistical and operational support on media events for the following projects: Ronald Duck. Adam Green. Compan?i?a de Accio?n Cultural. Mexico City, Mx La Revolucio?n Permanente. Pedro Reyes. Museo Jumex, Mexico City, Mx Paradise. Cy Twombly. Museo Jumex, Mexico City, Mx Dodo. Oliver Chanarin & Adam Broomberg. Fundacio?n Coleccio?n Jumex, Ecatepec, Mx


Associate Director

Anonymous Gallery. Mexico City, Mexico

Dec 2011 - Sep 2013
  • • Managed and organized artists, employees, interns; performed employee evaluations; determined schedules; prepared job descriptions; interviewed applicants for open positions. • Designed and produced offline marketing collateral including brochures, flyers, books and other promotional items. ?????• Liaison with management boards, trustees, political groups and local committees through meetings and development projects. • Planned and directed all activities concerned with Anonymous Gallery public projects in Mexico City, including operations, public relations, event management and marketing direction. ???• Responsible for creating strong relationships between local museums and institutions such as Museo Universitario de Arte Contempora?neo, Carrillo Gil and Cineteca Nacional. • Cultivated and maintained relationships with artists, sponsors, press, community members and industry affiliates.


Professional Practices

Museo Universitario de Arte Contemporaneo Mexico City, Mx

Aug 2011 - May 2012
  • • Selected archival material from the Museum Interpretation National Program archive to be displayed online. • Designed and generated an online platform that allowed all the members and participants of the program to have online access to the program archive.



MA Culture, Criticism and Curation

Central Saint Martins

Jan 2015 - Dec 2015


    Contemporary Art in New York

    Sotheby’s Institute of New York

    May 2013 - Jun 2013



      Academia de San Carlos, México

      Jul 2011 - Jan 2012


        BA Design and Visual Communication

        Escuela Nacional de Artes Plásticas, México

        Jul 2007 - Jan 2012