About me
PR and Social media enthusiast and content contributor. Extensive knowledge of various social media platforms, blogs and online publications. Aims to build content media strategy across brands to improve social media performance. Exceptional ability to draft, pitch and distribute original content. A creative thinker, consistently pitching fresh, innovative ideas and taking new approaches, especially under pressure.
Work history
Press and Social Media Officer
London, United KingdomFull Time
• Devising and executing social media strategies across key platforms: Instagram, Pinterest, Facebook, Twitter, YouTube, Medium, Instructables, and LinkedIn
• Monitoring brand performance on social media and other integrated owned and earned content channels
• Reporting and analysing KPI’s to optimise social media strategy
• Developing network of content creators to promote brand awareness and create a backlog of promotional imagery
• Researching developments within the online social field to identify new opportunities
• Supporting brand strategic initiatives with insightful knowledge of an American and UK markets
• Developing, managing and strengthening press relationships in order to secure coverage opportunities
• Writing and distributing press releases
• Outreaching and managing contacts with journalists and key influencers
• Collaborating with sales team to support key product launches
• Creating briefs for the graphics team to support PR and social media initiatives
• Managing external press agencies and freelancers to form cohesive, well rounded press approach to achieve desired sell-through for holiday sales
• Working alongside Digital Marketing Manager to align paid ad, organic social structure, and press
Marketing Communications SpecialistMiista
- London, United KingdomFull Time
• Devising and executing social media strategies across key platforms: Instagram, Pinterest, Facebook, Twitter, Tumblr, Periscope ,and Snapchat
• Curating and leading creative campaigns to increase brand awareness, grow the audience and to drive engagement
• Monitoring brand performance on social media and other integrated owned and earned content channels
• Reporting and analysing KPI’s to optimize social media strategy
• Researching developments within the online social field to identify new opportunities
• Supporting brand strategic initiatives with insightful knowledge of an American market
• Taking the leading role in planning, organising and promoting the EEIGHT brand launch
• Producing creative content for the Miista blog to enrich brand experience and inspire interaction from followers
• Establishing and managing relationships with social influencers, bloggers and external blog contributors
• Developing, managing and strengthening press relationships in order to secure coverage opportunities
• Writing and distributing press releases
• Collaborating with merchandising and ecommerce teams to support key product launches
• Planning and managing brand activations with the key retailers to maximize sell-through
• Creating briefs for the graphics team to support PR and social media initiatives
• Providing coaching and mentoring for interns
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Skills
- Social Content Strategy
- Social Copywriting
- Press Copywriting
- Press Relations
- Communication Strategy
- Content Strategy
- Content Curation
- Influencer Management
- Community Engagement
- Social Analysis
Education
BA Cordwainers Footwear Design
London, United Kingdom
2012-2013: Foundation Degree - FdA International Preparation for Fashion
2015-2016: Work Placement Year Degree
2013 - 2015, 2016 - 2017: BA (Hons) Cordwainers Footwear Design
• Designing and constructing footwear according to briefs
• Market research to develop market driven products
• Working alongside factory to develop final concept
Design Summer School
- United States
Pre-College Summer Intensive: Fashion/Apparel Design
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