Marketing professional with B.A in Business Management up to five years working with brand/product creation and management in the beauty market. Experience in project and team management. Creative thinker, detail oriented and problem solver.
Cool hunter at Ray-Ban’s global community of trend envisioners, working in different projects regarding business strategy, product design, branding, marketing and communications.
Backstage coordination during the last three seasons of São Paulo Fashion Week, delivering 10 shows per season, ensuring casting and show preparation on time, managing beauty, brand and production teams.
Barbara Casasola’s assistant during London Fashion Week, working with fashion production, styling and set design.
Responsible for creating the global gifting strategy and portfolio for personal care unit regarding Valentine’s day and Christmas for all customers market: women, men, children and babies. Responsible for management of multiple projects from the gifting pipeline. Leadership and management of multidisciplinary teams. Presentation of project phases for approval in innovation committees. Analysis of financial viability of projects and budget control. Risk analysis and management. Development of briefings and approval of communication materials. Review and approval of package design, samples and production. Responsible for creation and development of the marketing plan and market research. Development of 360º marketing plan, moodboards and brand books.
Responsible for management of multiple projects from the pipeline of new releases in France and Latin America (over 150 SKUS), adaptation of products for the French and Latin American markets from creation to delivery of the finished products in all countries. Leadership and management of multidisciplinary teams. Analysis of financial viability of project. Risk and budget management. Development of briefing and approval of communication materials and package design. Knowledge of legislation for cosmetics regulation in the European Union and Latin America.
Support to projects and initiatives related to commercial communication platforms such as: graphic design of Natura’s Magazine, study of portfolio’s efficiency and creation of digital magazine. Responsible for create and update a monthly report of trends and references in marketing and communication and a panel of knowledge management and channel indicators. Follow-up of shootings for Natura’s Magazine. Creation of a corporate blog describing the intern routine to promote Natura's internship program.
This luxury fashion brand management course comprises an in-depth study of the luxury world, including ready-to-wear, haute couture, accessories and licensed products. The course has been designed and was taught by Dr Pascal Portanier, PhD in Luxury Brand Management, a worldwide expert in the field. Learning Outcomes: Luxury brand analysis and marketing strategies Luxury product design and development Trend forecasting (colours/trend books) and creative researches Product semiotic analysis (signs and symbols decoding) Packaging and luxury display strategies Luxury windows and fashion exhibition shows Production techniques, cost study and selling price Consumer analysis theories Luxury communication strategies, budgets and theories Advertisement analysis and decoding Web site analysis and evaluation
This course explored key elements of Fashion Marketing alongside more advanced techniques, including: _Analysing the fashion market and its environments _Fashion marketing research _Identifying fashion segments and selecting target markets _The fashion product _Distribution _Pricing garments and fashion services _Integrated fashion communications _Consumer behaviour _Fashion marketing planning and determining the strategy _Differentiating, positioning and innovation in fashion markets _The fashion calendar and the role of the buyer _International dimension of fashion marketing _Marketing luxury products and other contemporary issues
This course explored all the aspects of creating a brand, from initial concepts through to design development and final application. Learning Outcomes: _History and Future of branding _Explore current practice and learn fundamentals of brand design through project based briefs _Develop conceptual problem solving skills using research _Experiment with type & image making skills _Develop skills to create engaging brand narratives using visual communication