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Adriana Lemos

Freelance Trend Hunter

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFreelance Creative - Trend Forecaster - Marketing Project Manager

About me

Marketing professional with B.A in Business Management up to five years working with brand/product creation and management in the beauty market. Experience in project and team management. Creative thinker, detail oriented and problem solver.

Skills

  • Project Management
  • Branding
  • Marketing
  • Product Development
  • Team Leadership
  • Product Marketing
  • Brand Management
  • Trends Research
  • Fashion Events
  • Fashion

Work history

Currently

Trend Envisioner

Ray Ban

Apr 2016
  • São Paulo, Brazil
  • Freelance
  • Cool hunter at Ray-Ban’s global community of trend envisioners, working in different projects regarding business strategy, product design, branding, marketing and communications.

2017

Backstage Coordinator

Luminosidade

Apr 2016 - Mar 2017
  • São Paulo, Brazil
  • Freelance
  • Backstage coordination during the last three seasons of São Paulo Fashion Week, delivering 10 shows per season, ensuring casting and show preparation on time, managing beauty, brand and production teams.

2015

Fashion Design Assistant

Barbara Casasola

Sep 2015 - Sep 2015
  • London, United Kingdom
  • Freelance
  • Barbara Casasola’s assistant during London Fashion Week, working with fashion production, styling and set design.

2015

Senior Global Marketing Analyst

Natura

Feb 2014 - Jun 2015
  • São Paulo, Brazil
  • Full Time
  • Responsible for creating the global gifting strategy and portfolio for personal care unit regarding Valentine’s day and Christmas for all customers market: women, men, children and babies. Responsible for management of multiple projects from the gifting pipeline. Leadership and management of multidisciplinary teams. Presentation of project phases for approval in innovation committees. Analysis of financial viability of projects and budget control. Risk analysis and management. Development of briefings and approval of communication materials. Review and approval of package design, samples and production. Responsible for creation and development of the marketing plan and market research. Development of 360º marketing plan, moodboards and brand books.

2014

International Maketing Analyst

Natura

Jul 2012 - Jan 2014
  • São Paulo, Brazil
  • Full Time
  • Responsible for management of multiple projects from the pipeline of new releases in France and Latin America (over 150 SKUS), adaptation of products for the French and Latin American markets from creation to delivery of the finished products in all countries. Leadership and management of multidisciplinary teams. Analysis of financial viability of project.
Risk and budget management. Development of briefing and approval of communication materials and package design. Knowledge of legislation for cosmetics regulation in the European Union and Latin America.

2012

Marketing Communications Intern

Natura

Jul 2011 - Jun 2012
  • São Paulo, Brazil
  • Internship
  • Support to projects and initiatives related to commercial communication platforms such as: graphic design of Natura’s Magazine, study of portfolio’s efficiency and creation of digital magazine. Responsible for create and update a monthly report of trends and references in marketing and communication and a panel of knowledge management and channel indicators. Follow-up of shootings for Natura’s Magazine. Creation of a corporate blog describing the intern routine to promote Natura's internship program.

Education

2016

Fashion and Art History

Museum of Modern Art of São Paulo

Oct 2016 - Nov 2016
  • São Paulo, Brazil

2015

Luxury Branding & Product Design (Short Course)

London College of Fashion

Sep 2015 - Sep 2015
  • London, United Kingdom
  • This luxury fashion brand management course comprises an in-depth study of the luxury world, including ready-to-wear, haute couture, accessories and licensed products. The course has been designed and was taught by Dr Pascal Portanier, PhD in Luxury Brand Management, a worldwide expert in the field. Learning Outcomes: Luxury brand analysis and marketing strategies Luxury product design and development Trend forecasting (colours/trend books) and creative researches Product semiotic analysis (signs and symbols decoding) Packaging and luxury display strategies Luxury windows and fashion exhibition shows Production techniques, cost study and selling price Consumer analysis theories Luxury communication strategies, budgets and theories Advertisement analysis and decoding Web site analysis and evaluation

2015

Short course: Fashion Marketing Intensive

London College of Fashion

Sep 2015 - Sep 2015
  • This course explored key elements of Fashion Marketing alongside more advanced techniques, including: _Analysing the fashion market and its environments _Fashion marketing research _Identifying fashion segments and selecting target markets _The fashion product _Distribution _Pricing garments and fashion services _Integrated fashion communications _Consumer behaviour _Fashion marketing planning and determining the strategy _Differentiating, positioning and innovation in fashion markets _The fashion calendar and the role of the buyer _International dimension of fashion marketing _Marketing luxury products and other contemporary issues

2015

Short Course: Cool Hunting Fashion

University Of The Arts London - Central Saint Martins

Aug 2015 - Aug 2015
  • London, United Kingdom

2015

Branding

Central Saint Martins

Aug 2015 - Aug 2015
  • London, United Kingdom
  • This course explored all the aspects of creating a brand, from initial concepts through to design development and final application. Learning Outcomes: _History and Future of branding _Explore current practice and learn fundamentals of brand design through project based briefs _Develop conceptual problem solving skills using research _Experiment with type & image making skills _Develop skills to create engaging brand narratives using visual communication

2012

BA Business Management

Pontifícia Universidade Católica de São Paulo - PUC SP

Feb 2009 - Dec 2012
  • São Paulo, Brazil