An accomplished Senior designer with extensive UK and international design leadership experience directing teams to create breakthrough brand design across the Retail, FMCG, Technology & Fashion sectors. Currently Senior Designer at TBWA/Integer London with responsibility for leading in house and freelance designers to create multi-channel, multi-touchpoint brand campaigns for clients including Mars Confectionery, Optimum Nutrition, Nicorette and Triumph. Previously held progressive in house and freelance Senior Graphic Designer, Brand Designer and Motion Designer roles in London and Brazil working on major accounts including Walkers, Boots, TK Maxx, M&S, Unilever, Money SuperMarket and Bacardí.
. Multi-Channel Brand Activation Leading the creation of branded campaigns across multiple touchpoints from concept to implementation; . Project Leadership Guiding and mentoring junior team members and freelancers to overcome challenges and achieve the best results; . Major Brand Clients Almond Breeze, AMD, Nicorette, Optimum Nutrition, Triumph and Mars Confectionery brands: Galaxy, Skittles, Celebrations and Extra Gum.
. Digital Campaign Created graphic & typographical assets, illustrations and animatics for the Moo 20” campaign.
. POS, Magazine & Print Ads Created Tk Extra Magazine, Printed ads, POS for stores; . Motion Graphics Conceptualized animations for social media and in-store.
. Digital Campaigns Created concepts for digital campaigns for Unilever home care brands: Persil, Skip, Day 2, Savo and Sunlight; . Project Leadership Briefed and oversaw digital campaigns production; . Brand Identity Worked on branding Unilever’s ‘waterproofing the future’.
. Poster Design Designed, illustrated and hand screen-printed poster set to showcase values, positioning and mission.
. Original Installation Designed and art directed the installation of ‘Rip-Off Britain’. A 300m2 mural for the new Money SuperMarket HQ.
. Branded Asset Creation Created POS, brochure and printed assets for Boots Europe; . Animation Designed 2D and 3D animations for Walkers 2017 campaigns; . Major Client Design Projects Walkers, Boots, Bacardí and Alvalle; . Motion Graphics & Typographical Asset Creation.
. Asset Creation Branded and designed a wide spectrum of assets for events; . Major Client Design Projects Thomas Cook 175 Years, Tate & Lyle, EY Aspire, EDF, Red Bull Racing and HP Enterprise.
. Original POS Creation Branded several projects from collection launches to special events for food and lifestyle ranges highlighting the brand guidelines and helping to increase store footfall.
Screen Print artwork and print