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A creative and versatile professional with over a decade of graphic design experience, I have worked with fashion companies, creative studios, architects, beauty and corporative brands. I mix creative flair with a practical and pragmatic approach, always focusing on delivering the most effective solution to a brief. I enjoy combining handmade elements and textures to my work resulting in unique outcomes. As a curious person and problem solver, I work closely and collaboratively with clients and colleagues as I feel you are able to bring new ideas, experiment and achieve more together. Beyond my creative skills I also have great production knowledge across different print processes and medias. I pride myself on being able to manage every stage of a project from concept to artwork.
As part of M&S window and POS new design team I have created and developed a series of projects focused on communicating a new conceptual identity for the brand such as: • Autumn 2015 – GM & food windows and welcome zone; • Christmas 2015 – GM & food windows, welcome zone, POS banners and deals; • Beijing Concept Store Launch 2015 – GM window; • Chinese New Year 2016 – GM window; • Spring 2016 – GM & food windows and welcome zone; • Spring 2016 – Valentines & Easter food windows and welcome zone; • Summer 2016 – Food window and in-store POS assets;
Solutions is Steelcase interior design studio that aims to improve the way people interact and use their workplace. Key tasks and responsibilities: • Created visual identity guideline, stationary and brochures; • Conceived graphics for HQ office and POP UP lounge; • Designed POS banners; • Working side by side with interior design and sales departments, designed sales and promotional presentations for print and digital channels.
Ensuring the brand guideline and quality standards, created original layouts and artworks. • Created sales and marketing digital presentations; • Designed emails and digital banners;
Anza is an organisation that supports Tanzanian schools to nurture and grow young leaders and entrepreneurs from 16 to 20 years old. I have been working on a range of projects to ensure the brand guidelines. • Conceived strategies to improve visual identity across multiple channels; • Created all sort of graphic and digital material demanded by branches in UK, Canada and Tanzania.
Worked on a range of projects from concept to artwork providing creative solutions for beauty and fashion brands, cultural exhibition, corporative companies, architects and other creative studios. • Developed brand guideline and visual identity; • Conceived fashion campaigns; • Packaging design; • Designed window displays, POS and store experience; • Designed graphics/illustrations for apparel; • Created digital design for websites, e-commerce and HTML emails.
Focused on repositioning, worked with the art and marketing directors to re-brand and create Dress to womenswear visual identity guidelines, retail environment, corporative and seasonal promotional material. • Led and motivated a team of 3 creative professionals; • Conceived fashion campaigns, catalogues and lookbooks; • Designed photo shoot sets, window displays and POS; • Created the new brand guideline and assets; • Worked with an architecture studio to design the brand 1st concept store experience; • Created digital design for e-commerce and HTML emails.
• Developed the new visual identity and brand guideline; • Designed catalogues, lookbook, brochures and packaging; • Created fashion forward campaigns leading the brand to be part of Fashion Rio line-up • Designed photo shoot sets, window displays and POS; • Created digital design for website and HTML emails.
• Designed brochures, lookbooks and packaging; • Worked with the Visual Merchandising team to design window displays and POS; • Created graphics and illustrations for all sort of apparel.
• Assisted the art director within the collection workflow process; • Designed brochures, lookbooks, invitations, labels, tags, packaging; • Worked with the Visual Merchandising team to design window displays and POS; • Designed marketing and sales presentations
Screen Print artwork and print