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A senior marketer with B2B and B2C marketing experience. I I recently moved to the UK from Hong Kong having lived and worked in Asia for 20 years. I develop creative solutions in line with business objectives. I am results-driven, multilingual and I am accustomed to working within an international environment with people across all organisational levels.
A member of the FT's Asia management team, I developed and executed strategic B2C marketing initiatives to drive usage and engagement of FT content across all platforms with the overall aim of conversion to subscription profitably. I also managed and developed brand campaigns targeting consumers and trade partners.