Projects
- TraceTrace is a collection of three dimensional patterned tiles inspired by the archetypes of nature and brought to life through touch, light and movement. I developed a holistic brand for the collection. From brand architecture to naming, logo creation to photographic style and packaging design to mobile app. The look is simple yet bold and contemporary, fit for modern life.
- Conran CloudOn cloud nine was both a hospitality lounge and an interactive art installation. Created over two days at the 2013 Independent Hotel Show, on cloud nine translated an emotional feeling into a physical space. The cloud itself was made from one million metes of cotton hung from the ceiling and cut into a billowing canopy creating a haven of calm.
- Paralympic Flame FestivalAs part of the Olympic Torch relay festivals we were asked to design a separate identity for the Paralympic flame festival. The logo needed to reflect the spirit of the flame and feel like a festival. The identity was spread across various mediums including the torch-bearers outfit, vehicle livery, literature, stands and merchandise.
- Bentley MotorsBentley Motors needed to redefine their brand values whilst also re-introducing their iconic British Racing Green. We developed a concept around the ‘Bentley Bloodline’. A company with a history and heritage as rich as theirs needed something to connect their past whilst showcasing their innovative and ground-breaking workmanship today. Alongside the Bentley Bloodline came our concept for their historic green which, we named ‘Bentley Living Green’. ‘Bentley Living Green’ ebbs and flows through special finishes within their products, through to details in their dealerships and literature. The colour is in their blood – ‘If you cut us we bleed green’. Both concepts work harmoniously to create powerful values for Bentley.
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Work history
Design & Art Direction
Aelia is an ideas led, confident communicator of design. She is always keen to explore new possibilities in search of the most effective and exciting outcome.
With 9 years experience in brand creation and expression, art direction, campaigns, event design and interaction, printed literature, web design, print ready art working and client relationships. Aelia’s experience comes from working in a broad range of studios from the super branding agencies to smaller boutique studios.
Her client list includes working for Sir Terence Conran, LOCOG 2012, Bentley Motors, BBC, British Council, Greenpeace and the UK Trade and Investment, to name a few.
Not only that she is also one half of Boom Blooms florists and also an aspiring potter, however she is still working on making her pots being less lumpy and more symmetrical.
Senior Designer
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Conran and Partners is a collaborative design studio founded by Sir Terence Conran working across Brand, Product, Interiors and Architecture.
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Skills
- Packaging
- Branding
- Environmental Design
- Corporate Identity
- Print Design
- Art Direction
- Digital
- Websites
- Typography
- Wayfinding Design
- Design
- Illustrator
- Indesign
- Photoshop
- Campaigns
Education
Graphic Arts and Design
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