Projects credited in
- H&MHACK THE FASHION SYSTEM After the successful designer collaboration with Viktor and Rolf in 2006, this is the second time that H&M has teamed up with a Dutch designer duo. However, the collection tells a different story this time. Bas created a brand & visual communication style that emphasises the Hacked by_ method. The images were cut up and redesigned into collage compositions. The layering of several images gives a recognisable HACKED by_language and a fresh brand positioning within the Fa
- H&M Studio SS19The first-ever immersive fashion journey. For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for a narrative adventure. Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms. All these
- New H&M flagshipstore in BarcelonaThe new H&M flagship store is a global Project where Estudio Mariscal has been in charge of the architecture, interior, furniture and lightning design, as much as the signage and visual identity. We have created a shocking space full of thrill and surprise where people can feel comfortable and the garments find its place. Design at the service of the store. A fresh pop language lives together with the majestic spirit of the building. The contrast between the ancient and the new style is one of t
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