Work history
Trends Analyst
-desk research / discovery phase
-store audits
-ethnographical/ field research
-physical/ human/ digital channels
-brick and mortar/ digital
-omnichannel strategies
-worldwide best practice examples (in and out category)
-monitoring trends and creating tailored newsletters
-trend decks with key takeouts and brand opportunity mapping
-brand creation/ rebranding assistance with trends guidance
Business Research Analyst
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- social scope projects/human-centred design research
- researching business development opportunities
- business development of the products/initiatives
- writing up materials ex.case studies/brochures/press releases
- workshop coordination/facilitation (brainstorming, co-creation, creative collaboration)
Skills
- Branding
- Design Thinking
- Anthropology
- Trends and Innovations
- Brand Creative Strategy
- Ethnographic Field Studies
- Insight Analysis
- Trends Analysis
- Social Innovation
- Research Insight
- Human Centered Design
- Insight Development
- Workshop Design Facilitation
- Trends Observation
- Insight Reports
Education
Innovation Management
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explore innovation in relation to services, products and user experiences