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-desk research / discovery phase -store audits -ethnographical/ field research -physical/ human/ digital channels -brick and mortar/ digital -omnichannel strategies -worldwide best practice examples (in and out category) -monitoring trends and creating tailored newsletters -trend decks with key takeouts and brand opportunity mapping -brand creation/ rebranding assistance with trends guidance
- social scope projects/human-centred design research - researching business development opportunities - business development of the products/initiatives - writing up materials ex.case studies/brochures/press releases - workshop coordination/facilitation (brainstorming, co-creation, creative collaboration)
explore innovation in relation to services, products and user experiences