Aggie Mellor

Aggie Mellor

Brand Partnerships Account DirectorLondon, United Kingdom
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Pip Jamieson
Louis Valenzuela
Abbi Jerath
Aggie Mellor

Aggie Mellor

Brand Partnerships Account DirectorLondon, United Kingdom
  • Adidas #boostyourrun on Spotify
    Adidas #boostyourrun on SpotifyAdidas wanted to inspire people to think differently about running; to change the perception of running from being 'a chore’. They wanted to be the brand that improved & added a level of excitement to the running experience. We mashed up the Spotify API with RunKeeper & Chute technology in order to create a standalone desktop, mobile & tablet optimised site. A combination of advertising and social drove Spotify users to this Adidas branded hub where they were encouraged to enter their location
  • Jose Cuervo & Spotify: Who's In?
    Jose Cuervo & Spotify: Who's In?Jose Cuervo and Spotify teamed up for the ultimate UK university playlist battle, capitalising on university rivalries in an online & interactive campaign. We partnered with 50 student radio stations in the UK to collect collaborative playlists from 50 universities, curated by their students and promoted by student radio. We drove users through to a Jose Cuervo University playlist leaderboard and here student consumers could vote for their uni playlist for the chance to win a co-branded Spotify and Jose Cuervo night at their union, headlined by Alexis Taylor (Hot Chip) and Orlando Weeks (The Maccabees). The campaign was hosted on Spotify and Facebook to ensure a huge uptake, and votes far outnumbered campaign predictions. The University of Portsmouth won and the event was a huge success.
  • Jack Rocks The Macbeth...  with Spotify & NME
    Jack Rocks The Macbeth... with Spotify & NMEJack Rocks The Macbeth was a partnership between Jack Daniels, Spotify and the NME which showcased the best in new music through a residency at The Macbeth; a classic East London music venue which was in need of some TLC! Despite having such a rich music heritage, Jack Daniels was struggling to connect with a milennial audience, and so enlisted the help of Spotify and NME. With the combined editorial pull of the NME and Spotify’s Browse we were able to book some of the hottest tipped and most
Work history
    Cup & Nuzzle logo
    Cup & Nuzzle logo
    Strategic Partnerships ManagerCup & Nuzzle
    London, United KingdomPart Time
    Spyscape logo
    Spyscape logo
    Head of PartnershipsSpyscape
     - London, United KingdomPart Time
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  • Brand Partnerships
  • Advertising
  • Project Management
  • Production
  • Music Streaming
  • Business Development
  • Digital Media
  • Online Advertising
  • Collaboration
    MA (Hons) Geography
     - Edinburgh, United Kingdom