Agnès Rovira

Global Brand Director (strategy and creativity vision)

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  • LocationUnited Kingdom

Projects

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About me

 

Agnès Rovira is an independent Global Brand Director - Strategy & Creativity Vision with a strong belief in brands that inspire powerful visions and connect with people’s authentic values and dreams. Passionate about creativity and strategy that pushes the boundaries of convention and creates a meaningful and valuable world. She is a chameleon who’s equally comfortable working with creatives and senior clients, brand strategists and researchers, always in multicultural environments. Agnès focuses on global markets and innovative lifestyle, beauty and luxury brands that seek transformation and authenticity and require emotional and social brand building and integrated multi-channel campaigns. Continually, Agnès has led planning and creativity for global advertising and brand agencies including Grey Global, Ogilvy, Inferno London, Saatchi & Saatchi London, Added Value Global among many others. Blue chip brands Agnès has led to success include the Jack Daniel’s family of brands, P&G (beauty, fine fragrances, FMCG), Coca Cola and Levi’s among many others. Always increasing share, awareness and value. Agnès is passionate about reinvention and loves inspiring people to experience 'if you dream it, you can do it'. She is known as a visionary with a sprinkle of nonconformity. Fun, passion and team work are her maxims for everyday's life. She is an adventurous person who enjoys a blend of cultures and people who thinks differently. If she had not developed a successful career in brands and advertising, Agnès would have liked to become a dancer, an actress or the drummer in an independent music band.

Skills

 

  • Advertising
  • Creative Agency
  • Presenting
  • Project Management
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Workshop Facilitator
  • Client Management Skills
  • Creative Research
  • Brand Meaning
  • Storytelling and Storydoing
  • Training Teams

Work history

Currently

Global Brand Director (strategy & Creativity Vision

Independent Professional

Apr 2011
  • Agnès Rovira is an independent Global Brand Director - Strategy & Creativity Vision with a strong belief in brands that inspire powerful visions and connect with people’s authentic values and dreams. Passionate about creativity and strategy that pushes the boundaries of convention and creates a meaningful and valuable world. She is a chameleon who’s equally comfortable working with creatives and senior clients, brand strategists and researchers, always in multicultural environments. Agnès focuses on global markets and innovative lifestyle, beauty and luxury brands that seek transformation and authenticity and require emotional and social brand building and integrated multi-channel campaigns. Continually, Agnès has led planning and creativity for global advertising and brand agencies including Grey Global, Ogilvy, Inferno London, Saatchi & Saatchi London, Added Value Global among many others. Blue chip brands Agnès has led to success include the Jack Daniel’s family of brands, P&G (beauty, fine fragrances, FMCG), Coca Cola and Levi’s among many others. Always increasing share, awareness and value.

2011

Strategy & Innovation Director

Added Value

May 2006 - May 2011
  • As Global Brand Strategy and Innovation Director, Agnès focused on integrated brand strategies. From determining a brand’s opportunities for growth through inspired research, to identifying strategic territories, generating brand ideas, and defining global strategies with clients. Agnès also defined transmedia campaigns with top advertising agencies and brand personality with main brand identity companies. Achievements: The results were inspiring, powerful brand ideas that infused innovation and creative transmedia campaigns for top blue-chip brands globally, achieving growth, recovery and successful launches. For example, growing Peroni globally, boosting the independence value of the first whiskey brand of the world—Jack Daniel's—and helping Coca-Cola Burn increase more than 10% share in the energy drinks market. Clients: Coca-Cola energy drinks global, Procter and Gamble Pringles UK market, Levi's global, Vodafone global, Danone global, Pepsico global, Schweppes global, Santander, Jack Daniel's global-local, Finlandia, Herradura, El Jimador, Heineken, Peroni global, Segura Viudas-Freixenet global, Carolina Herrera global, Vodafone, Skip global-local, among many others.

2006

Global Senior Advertising Planner

IPSOS Asi London, Saatchi Saatchi London, Grey Global, Publicis

Sep 2002 - Jun 2006
  • As a Global Senior Advertising Planner for Procter and Gamble Europe, Agnès managed key advertising accounts within Saatchi & Saatchi, Publicis and Grey London across European markets (WE & CE) and USA. And for In-Bev in the UK and European markets. Achievements: The result were a series of multimedia campaigns developed by creative agencies Saatchi & Saatchi London, Publicis and Grey Global, which were highly effective. Research for Stella Artois established clarity and ensured that the key message and essence of the brand was articulated. This campaign was awarded top prizes at the Cannes Festival for the creative agency Lowe. Clients: Pantene, Dolce&Gabbana, Max Factor, Wella, Herbal Essence, Olay, Pringles, Fairy, Ariel, Always, Tampax, Oral B, Pampers, Kandoo, among others. Non-PG clients: Stella Artois and Leffe.

2002

Senior Brand Account Planner

Planners Company, Ogilvy Group

Jan 2000 - Sep 2002
  • As a Brand Account Planner, Agnès managed communication and creative strategies for Ogilvy and other top creative agencies such as BBDO, DDB, Contrapunto, and Remo, among many others. Agnès worked closely with creative teams to achieve award-winning, effective advertising. Achievements: The results were a series of strategies and campaigns that increased brand awareness, value and business along with top prizes at the Cannes Festival, such as the one received for Nike Urban Training. Clients: Nike, Universal Studios, Coca-Cola, Santander (Abbey), Altadis Group, Panasonic, and Nestle, among many others.

2000

Advertising Account Executive

Grey Advertising

Jan 1998 - Jan 2000
  • As the account executive for Grey Group’s Honda account, Agnès inspired creative teams from the creation of the strategic brief to the execution of the multimedia creative campaign, providing excellence in client services and efficiently managing profitability and cost. Achievements: Highly visible advertising campaigns for Honda, including award-winning campaigns based on the umbrella idea Joy Machine, a concept that encapsulated consumer desire to experience freedom across both the Honda brand and the model HR-V. Client: Honda Cars.

Education

2003

International Brand Strategy

London Metropolitan University

Aug 2002 - Jan 2003
  • Master’s degree in International Marketing Management (Equity, Service Sector, Strategy, Comms & Creativity, Research). From the advertising to the marketing vision. Learning to manage brands beyond advertising and understanding the power of brand management from a global vision. Agnès was honoured first in class for SS Marketing.

2001

Degree AND Master’s IN Advertising, Creativity AND Account Planning

Ramon Llull University Barcelona, TOP European Business School

Aug 1995 - May 2001
  • Advertising Degree Placed first In Class, Creative Agencies Training, WPP.