About me
Agnès Rovira is an independent Global Brand Director - Strategy & Creativity Vision with a strong belief in brands that inspire powerful visions and connect with people’s authentic values and dreams. Passionate about creativity and strategy that pushes the boundaries of convention and creates a meaningful and valuable world. She is a chameleon who’s equally comfortable working with creatives and senior clients, brand strategists and researchers, always in multicultural environments.
Agnès focuses on global markets and innovative lifestyle, beauty and luxury brands that seek transformation and authenticity and require emotional and social brand building and integrated
multi-channel campaigns.
Continually, Agnès has led planning and creativity for global advertising and brand agencies including Grey Global, Ogilvy, Inferno London, Saatchi & Saatchi London, Added Value Global among many others. Blue chip brands Agnès has led to success include the Jack Daniel’s family of brands, P&G (beauty, fine fragrances, FMCG), Coca Cola and Levi’s among many others. Always increasing share, awareness and value.
Agnès is passionate about reinvention and loves inspiring people to experience 'if you dream it, you can do it'. She is known as a visionary with a sprinkle of nonconformity. Fun, passion and team work are her maxims for everyday's life. She is an adventurous person who enjoys a blend of cultures and people who thinks differently. If she had not developed a successful career in brands and advertising, Agnès would have liked to become a dancer, an actress or the drummer in an independent music band.
Projects
- Live in Levis ProjectLevi’s: Bringing the concept of worker into the present. Context and Challenge Levi’s is one of the most iconic brands in the world of jeans. It built a strong heritage through each of its iconic jean models such as Levis 501 and Levis Engineered. The company aimed to develop a brand positioning and an inspiring personality to go beyond each of the products and build an umbrella concept. Our challenge at Added Value was to move from the functional to the social vision of the brand. Journey
- Gentleman Jack: Not all gentlemen can be Gentleman Jack.Gentleman Jack: Not all gentlemen can be Gentleman Jack. Context and Challenge Brown Forman wanted to re-build the concept of 'gentleman' to complement the independence equity of the mother brand. Our challenge at DBrand Dreams was to integrate a global campaign at the local level to launch a true Jack Daniel’s Gentleman. Journey We explored the universe of gentlemen in our contemporary society and connected that essence to the iconic Jack Daniel’s brand. We learned and articulated that not all gentlemen of the world can be Gentleman Jack. Idea The result was a campaign inspired by the global work developed by Arnold Worldwide creative agency and a consumer journey through clandestine secret bars inspired by the America of the 20s during Prohibition, all rooted in the umbrella idea The Order of Gentleman.
- Making Christmas an irresistible experiencePringles: Making Christmas an irresistible experience. Context and Challenge For a snack brand like Pringles, Christmas is crunch time – 60% of its annual sales occur during the holiday period. The brand saw a golden opportunity to capitalise on the season to beat its main competitors. Our challenge at Added Value was to provide a new vision to a seasonal advertising campaign and media investment. Journey We immersed ourselves in the pre-Christmas and mid-Christmas period, entering people’s homes and spending time with families to understand how to crack the code of an irresistible, fun Christmas experience. Idea The brand was then empowered to deliver and amplify a seasonal message that really hit the spot through the creative campaign developed by Grey Global under the idea Marry Pringles. Pringles enjoyed a very merry Christmas as a result, doubling sales from previous advertising and media campaigns.
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Work history
Global Brand Director (strategy & Creativity Vision
Agnès Rovira is an independent Global Brand Director - Strategy & Creativity Vision with a strong belief in brands that inspire powerful visions and connect with people’s authentic values and dreams. Passionate about creativity and strategy that pushes the boundaries of convention and creates a meaningful and valuable world. She is a chameleon who’s equally comfortable working with creatives and senior clients, brand strategists and researchers, always in multicultural environments.
Agnès focuses on global markets and innovative lifestyle, beauty and luxury brands that seek transformation and authenticity and require emotional and social brand building and integrated
multi-channel campaigns.
Continually, Agnès has led planning and creativity for global advertising and brand agencies including Grey Global, Ogilvy, Inferno London, Saatchi & Saatchi London, Added Value Global among many others. Blue chip brands Agnès has led to success include the Jack Daniel’s family of brands, P&G (beauty, fine fragrances, FMCG), Coca Cola and Levi’s among many others. Always increasing share, awareness and value.
Strategy & Innovation Director
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As Global Brand Strategy and Innovation Director, Agnès focused on integrated brand strategies. From determining a brand’s opportunities for growth through inspired research, to identifying strategic territories, generating brand ideas, and defining global strategies with clients. Agnès also defined transmedia campaigns with top advertising agencies and brand personality with main brand identity companies.
Achievements: The results were inspiring, powerful brand ideas that infused innovation and creative transmedia campaigns for top blue-chip brands globally, achieving growth, recovery and successful launches. For example, growing Peroni globally, boosting the independence value of the first whiskey brand of the world—Jack Daniel's—and helping Coca-Cola Burn increase more than 10% share in the energy drinks market.
Clients: Coca-Cola energy drinks global, Procter and Gamble Pringles UK market, Levi's global, Vodafone global, Danone global, Pepsico global, Schweppes global, Santander, Jack Daniel's global-local, Finlandia, Herradura, El Jimador, Heineken, Peroni global, Segura Viudas-Freixenet global, Carolina Herrera global, Vodafone, Skip global-local, among many others.
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Skills
- Advertising
- Creative Agency
- Presenting
- Project Management
- Strategic Planning
- Client Management
- Consumer Behavior
- Creative Thinking
- Workshop Facilitator
- Client Management Skills
- Creative Research
- Brand Meaning
- Storytelling and Storydoing
- Training Teams
Education
International Brand Strategy
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Master’s degree in International Marketing Management (Equity, Service Sector, Strategy, Comms & Creativity, Research). From the advertising to the marketing vision. Learning to manage brands beyond advertising and understanding the power of brand management from a global vision. Agnès was honoured first in class for SS Marketing.
Degree AND Master’s IN Advertising, Creativity AND Account Planning
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Advertising Degree
Placed first In Class, Creative Agencies Training, WPP.