Design / Art Direction / Product Development
15 years working with global brands across fashion, entertainment, hospitality & tech.
I began my career as a commercial illustrator and interaction designer for a fashion marketing group, creating fashion products, print and online media for lifestyle fashion and streetwear brands.
Today work remotely for various companies and brands between Australia / Asia Pacific region and EU and USA currently residing in Australia.
info@aidjos.com
Projects
- The Simpsons X Flexfit Headwear RageFlexfit is a globally recognised merchandiser of quality headwear, known for its patented technology. They are one of the 2 largest manufacturers in the world of sports and lifestyle fashion collaboration headwear. We developed a collaboration range with Twentieth Century Fox's The Simpsons license. My role was to design and develop a headwear range featuring characters and motifs from the series for major and independent retailers for the Australasian market. There were over 20 styles with m
- Range Design for Licensed Tech AccessoriesDesigning licensed tech accessories ranges for Disney, Twentieth Century Fox, Lucas Arts, Marvel, Warner Brothers, DC Entertainment, Comedy Central, Nickelodeon, Hanna-Barbera, Sesame Street & Matel as well as vertical product ranges for retailers including K-mart, Target, Big W and Dick Smith Electronics and other Australian and global retailers.
- Starter Black Label | Design & MarketingShoot for Starter Black Label marketing collateral. I developed products, designed marketing / advertising media for print and digital platforms. I worked on Starter Black Label's launch into the Asia Pacific region (2012) with agency BWT Enterprises and also with The Brand Stable EU who acquired the business in 2017.
- Emily The Strange | Product & Marketing DesignEmily the Strange was the first global brand I worked on at my first job with Atomic Fashion Marketing in 2006. I was hired as a commercial illustrator and designer based on sketches I had included for a graphic novel I was working on that shared aesthetic qualities of the Emily brand. In my first 2 weeks on the job, I spent most of my days drawing Emily in various scenarios that would be suitable for merchandising and marketing material. My time at Atomic was very much a learning period where I
- Flexfit Headwear | Product Design & Marketing ProjectsFlexfit is a globally recognised merchandiser of quality headwear, known for its patented technology. They are one of the 2 largest manufacturers in the world of sports and lifestyle fashion collaboration headwear. We developed the Flexfit brand to operate as a retail fashion label as a high quality alternative to the the Flexfit collaboration program and offered fabrication and style to suit seasonal trends and exclusive SMUs and collections for major retailers across Australia and New Zealan
- Retail Design for City Beach AustraliaCity Beach have been a successful major retailer of youth lifestyle apparel for over 30 years. I was invited to contribute across Marketing, Product Design and the launching and implementation of City Beach Australia's Online channels and Ecommerce operations. My focus was on evolving and elevating City Beach's branding aesthetic. Although the company had already been a successful retailer for many years, I was employed as their first senior designer coming from industry experience having design
Work history
V
V
Marketing Media and Product DesignVarious groups and agencies
AustraliaFreelance
Projects for The Brand Stable include providing photography and design services for print & digital for brands including Happy Socks, Flexfit Headwear, Starter Black Label and American Needle.
Licensed brands I had worked for while my time at (BWT Enterprises between 2010 - 2017) had transferred to The Brand Stable's portfolio. I have had the opportunity to develop and service the brand Flexfit & Starter Black Label for over 10 years.
My experience in licensed brand development and product range development for international markets spans 16 years with global activations and launches across lifestyle fashion & beauty, tech and hospitality industries.
2004-Present
C
C
Marketing Graphics Senior Designer (FT Perm)City Beach Australia
- Brisbane, AustraliaFull Time
Prior to joining the City Beach Australia Marketing department I had over a 4 year period, designed in-house for several supplier brands stocked by the retailer.
Developing finished art for brand promotions, collaborations, events/activations, product design, in-store TVCs, television and digital media for the 100+ brands stocked by City Beach Australia. Working on re-branding the retailer prior to the launch of its evolution from being known as a surf retailer to its online expansion and departure from surf-wear to its diversification.
2009-2010
+ Show more
Education
Q
Q
Bachelor of Fine Arts (BFA) in Communication DesignQUT (Queensland University of Technology)
- Australia