A Senior Creative Leader within the advertising, design and global production industries – spanning print, digital, BTL/Tier 2 design, consumer branding and multi-channel content marketing. A true hybrid between account/project management and creative execution — I deliver.
Operationally focused with a knack for creating efficiencies and improved “ways of working.” Strong implementation, resource management, workflow management and problem solving skills from discovery to delivery.
Proven experience developing and managing creative operations varying from complex projects, start-ups, on-site studios & established agency models. Strong ability to simplify complex challenges while creating new business offerings within our ever changing and fast paced marketplace.
Self-driven leadership & mentorship — I successfully build, manage and nourish highly motivated, multilingual, multilocality, creative teams on a global scale.
P&L responsibility and MI reporting including utilization management for onsite, nearshore and offshore production operations.
Globally driven and culturally well-versed having lived/worked in Brazil, Mexico, Chile, Canada, London and Bangkok. Most recently supporting and building LATAM partnerships working in Santiago, Chile.
Fun Fact: I am a certified sommelier; with a focus on wine education; I host private events, tastings and wine tours throughout the city.
Work history
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Account DirectorWiiliams Lea Tag
- New York, United StatesFull Time
Account director providing off and onsite support for all brand marketing / procurement teams; responsible for strengthening client relations and ensuring exceptional client experience. Maintaining services levels while identifying new opportunities for business growth across multiple marketing channels. Financial responsibility overseeing P&L, forecasts, MI reporting & staff utilization across local, nearshore & offshore production operations. Internal team management overseeing the seamless delivery for print advertising, OOH, broadcast, digital campaigns & BTL (Tier 2) design. Manage ongoing meetings / relations between brand teams & agency partners.
Project DirectorOLIVER Agency
- New York, United StatesFull Time
Project Director from discovery to delivery. Creative Management, operations and implementation. Defining scope, needs, building workflow/process, integrating systems and team building. Recruitment and team management. Providing quality assurance measures that all deliverables and KPIs are being met. Agency partner collaboration; integration and optimization of DAM, MRM, project management and approval systems. Ensuring creative integrity of campaign deliverables on-time, on-budget, on-message.
> Chubb Insurance – Global Rebrand. Worked directly with Chubb Marketing Global Steering Team. Responsible for global delivery for all marketing material within an aggressive 6 month time frame. Client management / team leader / operations for NA, CAN & LATAM. Worked in Santiago, Chile for 2 months / 1 month in Toronto; managed off-shore production operations in Singapore. Worked with Dev team in developing client facing digital asset management systems. Responsible for monthly P&L / MI reporting / Resource Allocation.
> Marriott International. Developed internal/external implementation systems for a new advertising platform across 28 brands (corporate, franchise, reward programs) for NA, CAN & LATAM. Created project plan / road map, discovery documentation, process, workflow tools. Recruited account / creative teams and managed initial digital campaigns. Responsible for monthly P&L / MI reporting / Resource Allocation.
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Skills
- Designer
- Production
- Creative Management
- Operations
- Project Management
- Workflow Management
- Creative Direction
- Account Management
- Account Leadership
- Advertising Content