Currently working for The Body Shop, my speciality is helping fashion, luxury and beauty brands communicate their unique brand personalities and develop creative ways to connect with their audiences. If you'd like to know more, please feel free to get in touch.
I returned to The Body Shop in an integrated role collaborating with designers to develop creative concepts and writing copy across in-store promotions, PR, digital, social and paid media. In this position I mentor another copywriter within the team and oversee the work of freelance copywriters.
Working within a fast-paced creative studio, my role was to produce engaging and ASA compliant copy for one of the world's most iconic beauty brands. During my time at The Body Shop I had the opportunity to create copy for an international audience across a variety of platforms including in-store, online and mobile.
As the only e-commerce copywriter during my time at Ted Baker, I was fully responsible for writing all digital content and bringing the brand's unique brand personality to life online. In this fast-paced role I was given creative freedom to write all online editorial features, email copy and online product descriptions that helped drive the digital content strategy.