A creative and passionate communications specialist with over 10 years’ experience in media and lifestyle, entertainment and consumer global brands. A people-orientated manager and director who works hard to foster strong team dynamics and develops trust and strong relationships with clients. Experience and skills include managing global and multi-market campaigns, engaging and managing talent for global 360 campaigns, developing large scale events and developing collaborative brand partnerships. A friendly and invested individual with proven ability in delivering successful and creative media campaigns for a range of Global and UK clients, with a passion for music, entertainment, big brand campaigns and partnerships.
Work history
Senior Account DirectorFreud
Full Time
Team Head of the International team within the consumer practice, leading a team of ten on global comms for clients including Lexus and Harrods with past clients including Pepsi Global, Natura Bissé and Diageo Reserve brands.
In 2015, spent six months with PepsiCo in New York working with the Global beverage team to develop the first content to be created by Pepsi Studios, short film Black Knight Decoded. The project involved managing satellite events in 12 countries around the world as project manager leading the team producing content and developing market guidelines, alongside talent management, global comms development and working alongside Global CMO Frank Cooper and team to craft supporting content.
Additional international campaign highlights include;
- Managing The Life RX campaign for Lexus Europe, crafting a pan-European campaign for Lexus’ flagship car in 2015, developing an interactive immersive experience for over 100 European media starring Jude Law and delivering over 1000 pieces of coverage and higher than ever sales for the RX car
- Global management and ongoing strategic partnership guidance for Lexus’ collaboration with film studio EuropaCorp to develop key film prop the SKYJET for upcoming Luc Besson film Valerian and the City of a Thousand Planets. Working with the Japan based Lexus International team and local Lexus markets to develop principal comms and amplification plans, alongside ongoing management of relationship with studio film partner and talent engagement to leverage key film moments
- Strategic counsel and overarching Global comms narrative development for Natura Bissé, a Spanish luxury skincare brand. Worked with the brand to develop product launch strategy and a full 360 comms platform to elevate them beyond niche smaller skincare label
- Strategic communications support, providing considered guidance to Harrods teams and stakeholders across the marketing mix. Work included crafting a central brand narrative and development of messaging, ensuring that each campaign created by the brand has a clear, distinctive purpose that will move the business and brand forward, alongside building from the existing marketing campaign to generate creatives and content
- Johnnie Walker Blue Label Global launch of the Gentleman's Wager 1 & 2 short films with Jude Law, Giancarlo Giannini and Jake Scott (Global), developing overarching campaign amplification plans, launch events and market management across Europe
Prior to moving onto the international team, worked on the UK consumer team for four years on the Walkers crisps account developing campaigns including Do Us A Flavour (UK), What's That Flavour and NPD launches, M&M's UK campaigns across 2012 and 2013, comparethemarket.com's Maiya launch with Elizabeth Hurley and Carphone Warehouse NPD launches.
Senior Account Executive
- London, United KingdomFull Time
Senior Account Executive – Hill & Knowlton
2008 – 2011
2010 – 2011 Senior Account Executive
2009 – 2010 Account Executive
2008 – 2009 Junior Account Executive
2008 – Intern (3 months)
Began working at H&K on the Home & Living team on P&G clients including UK campaigns for Fairy, Bold, Daz and Duracell. Moved within the business to work on the Food & Drink division on Britvic Soft Drinks brands including Robinsons sponsorship of Wimbledon, Fruit Shoot campaigns and global strategy and comms development for Bombay Sapphire gin.
Skills
- International Brands
- Public Relations
- Brand Content
- Talent Acquisition
- Budget Management
- Experiential Marketing
- Client Management
- Content and Media Writing
- Artist-brand Partnerships
- Brand Sponsorship
Education
BA (Hons) Marketing
- Bournemouth, United Kingdom