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Aimee Withrington

Content Marketing and Communications Manager

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Head - Head of Content - Head of PR

Projects

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About me

• An enthusiastic, hard-working and dedicated individual with significant experience in the field of content, marketing, digital, business development, PR, events management and education. • Enjoys the challenge of new projects and is a capable and adaptable multitasker with excellent interpersonal, team-working and organisational skills. • A creative self-starter combining a professional and thorough approach with the ability to communicate effectively at all levels. • Possesses strong investigative and analytical skills and maintains the highest of standards. • Now seeking a new and challenging position, which will make best use of existing skills and experience, yet enable further personal and professional development.

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Work history

Currently

Head of Content

Mind Candy

May 2016
  • London, United Kingdom
  • Full Time
  • Content Marketing and Communications Manager • Develops and implements global and market-by-market D2C content, social, PR and event strategies across a variety of media. • Creates compelling and varied media rich content that’s engaging and dynamic across all touch points in the consumer journey. • Builds and maintains partnerships with stakeholders, influencers and agencies to leverage brand voice and outreach for four IPs. • Provides strategic direction, program planning and design, general management, QC and optimisation across all owned, earned and paid channels.

2016

Content Marketing Manager

DogBuddy

Mar 2015 - May 2016
  • London, United Kingdom
  • Full Time
  • Content Marketing and PR Manager • Creates and implements content and PR strategies to support multilingual P2P markets. • Develops, monitors and reports on multi-territory blog and social media channels. • Mentors generalist in-market managers, agencies and freelancers. • Manages the drive and development of new business leads, liaising with external agencies and interpreting client briefs as appropriate.

2015

Business Development Manager

The North American Guitar

Jul 2012 - Mar 2015
  • London, United Kingdom
  • Full Time
  • Content, Digital and Business Manager • Develops and enhances the Company profile with strategic marketing plans, PR, social media accounts and press outreach, developing press relationships and appearing in The Financial Times, The Times LUXX, Esquire, Shortlist, Acoustic Guitar, Guitarist and Guitar Techniques magazines. • Designed and project managed the launch of the new website overseeing a team of developers and A/B testing. • Social Network and SEO management including ownership of Google AdWords, Facebook, Blogging, Twitter, LinkedIn, Instagram, Pinterest and YouTube Company accounts studying traction and trends and implementing alterations where necessary. • Accountable for implementing, managing, reviewing and reporting on the company’s central database, Google Analytics and CRM applications. • Organises, project manages and promotes successful Guitar Events at Abbey Road Studios, Michelin-Starred Dining Establishments, Guitar Retreat Weekends, Exhibitions and Guitar Lessons at BlackRock in the Square Mile.

2012

Content Manager

PureSolo Ltd

Apr 2007 - Jul 2012
  • London, United Kingdom
  • Full Time
  • Content Manager • Develops and implements marketing campaigns from conception to completion using strategic management of social media. • Management of digital accounts, strategic marketing, social media accounts, budgeting and deadline delivery for all co-branding and competitions including Mark Knopfler, The Saturdays, P!nk, ABRSM and Coca-Cola. • Acquires, processes and monitors all digital licensing information from major and independent publishing houses and collecting societies internationally. • Responsible for a team of five Programmers creating, supervising and reviewing all website content for international public use, alongside management of new releases and updates on various operating systems, browsers and augmented reality iOS and Android apps.