A driven Account Assistant possessing an in-depth knowledge across the lifestyle, design, and travel industries due to a broad experience with luxury brands agency-side. Strategic and innovative with a passion for driving brand awareness, having cultivated a strong network of UK and international media contacts resulting in coverage across top-tier titles. Proven success in executing digital and communications strategies, alongside brand building and content creation.
Work history
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Freelance Brand ConsultantAïsha Diomandé
London, United KingdomFreelance
Client: SANDR (A boutique agency specialised in consulting on visual campaigns, with projects across fashion and music)
• Developing and refining client proposals and strategies.
• Coordinating content creation (press releases, website, social media).
• Delivering PR & Communications guidelines.
• Executing market and competitive research.
Lifestyle Account AssistantKarla Otto
- London, United KingdomFull Time
(Clients: Standard Hotels, Artemide, Cardi Gallery, Folie, Lee Broom, L’Objet, Parley for the Oceans)
•Building relationships with key media, pitching to editors across national and international publications to secure coverage.
•Completing market research and competitive analysis for client strategies, spanning digital and communications.
•Delivering weekly and monthly qualitative and quantitative status reports, alongside case studies.
•Managing databases, building and editing personalised emails to share updates with contacts, tracking engagement via Fashion GPS.
•Arranging interviews and assisting in managing international events on behalf of clients (during Salone del Mobile and Maison & Objet) as a key point of contact with senior press to arrange meetings.
•Managing day-to-day administration—organising conference call bookings, meeting agendas and notes, alongside updating trackers of ongoing projects across all clients.
Delivered brand awareness for clients in the lifestyle, design, and travel sectors. Results:
•Secured media placements in print and online publications, including British Vogue, Condé Nast Traveller, Corriere della Sera, Elle (UK & Germany), Elle Decor Italia, Evening Standard, Financial Times, GQ Taiwan, Harper’s Bazaar, The Independent, Vogue Ukraine, The Telegraph, The World of Interiors, and Wallpaper* for multiple clients.
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Skills
- Copywriting
- Proofreading
- Strategic Communications
- Research
- Content Creation
- Hootsuite
- Foreign Languages
- Italian
- Project Management
- PR Strategy
Education
English LiteratureQueen Mary University of London
- London, United Kingdom
Achieved: 2:1