About me

Experience in digital, packaging and print Graphic Design, Art Direction and Brand Development.

QuestionsProjectsExperienceTeam

• Looking for a London based Art Director/Advertising Designer/Marketing creative who has experience in creating large scale campaigns
• Looking for a London based illustrator/designer/artist who creates traditional Indian patterns

Projects

• 3

  Campaign Creative - Art Direction and Design ExecutionSummer OOH Campaign for Merchant Gourmet. Tube station escalator panels adverts featured at five of the biggest and busiest stations in London. YouTube adverts throughout the campaign that directly clicked through to the website for purchase.
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  Marketing Design - Social Media ContentGraphic based posts that are dispersed through the feed and are in keeping with the brand.
• Packaging Design - Chestnut StuffingFirst ever ready to bake chestnut stuffing to market, not just for Christmas, it can be used all year round.
• Packaging Design - Snacking ChestnutsFirst snacking product launch for the company, developed and designed the packaging to fit the new category.
• Finland freezer display unititsu frozen bao'buns and gyoza have launched into supermarkets in Finland. I designed stand-out floor & freezer stickers to entice new consumers and provide the cut-through needed in a new market. Unfortunately, due to restrictions I am unable to see these in person but received some great photos from the sales team.
• itsu Pinterest style designBranded Pinterest page, incorporating the itsu look and feel with their beautiful food photography style. Simple and clean graphics allows the food to be the main focus. Sitting together on their page creates a strong, unified look that really highlights the diversity of the itsu grocery products.

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Work history

Graphic DesignerMerchant Gourmet
Nov 2021London, United KingdomFull Time
Responsible for developing and designing artwork, marketing collateral for digital and print content and supporting the creation of campaigns and new product launches. During my first year, I worked on the creation of Merchant Gourmets biggest campaign that launched in summer 2022. From developing the concept to art directing the photoshoots required to create on the video adverts. I have also been the lead designer for our first product to launch in a brand new category, our Snacking Chestnuts as well as the first ever ready to bake Chestnut Stuffing packaging.
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Junior Graphic Designeritsu grocery
Jan 2019 - Nov 2021London, United KingdomFull Time
Responsible for creating artwork for itsu grocery products and producing digital and print marketing content both for the UK and internationally. During my first year, I had the opportunity to plan, budget and design our first international trade show at Anuga in Cologne. I also planned and created our marketing material for social media campaigns as well as online marketing advertisements for our grocery products.

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Skills

• Adobe
• Product Design
• Photoshop
• User Experience
• Prototyping
• Sketch
• UI Design
• User Testing
• UX Design
• Wireframing

Education

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BSc (Hons) Product Design TechnologyLoughborough University
Sep 2014Loughborough, United Kingdom
I will be graduating with a Second Class, First Division degree in Product Design and Technology BSc from Loughborough University. It has been an incredible four years and I have definitely learnt so much both in my degree and as a person.
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3 B Grades at A Level (3D Design, Maths and Photography)Fulford School 6th Form
Sep 2012 - Jun 2014York, United Kingdom
Also completed an EPQ receiving an A.