Aisling Russell

Aisling Russell

assistant manager United Kingdom
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Aisling Russell

Aisling Russell

assistant manager United Kingdom
Work history
    Assistant Manager
    Assistant Store Manager • Supporting the branch manager with recruiting, interviewing and training alongside store duties • Preparing direct reports (sales & staff turnover) for area manager meetings and weekly conference calls • Driving business through managing and exceeding weekly KPIs: • Sales revenue (£400K annual rev.) • Average spend (Actual Transaction Value £14-£19) • Reward card penetration (RCP) which is the highest in our area (22 stores) • Individual product performance & Items Per Customer (IPC) reaching 2.2 vs.1.6 (average) • Thriving under pressure in sale periods by motivating new and old team members with creative and personable store incentives that reward high performance, ensuring my top line KPI’s are achieved every month (ATV & IPC). • Dealing with customer and employee comments, questions or complaints with empathy and efficiency while consistently monitoring the effectiveness of our customer service throughout the store. • Analyse the stores sales data before merchandising to maximize sales revenue on the best selling products. • Attention to detail when communicating visual merchandising plans and coordinated product displays ensuring a commercial focus sits alongside the plan.
    Senior Sales Advisor
     - 
    • Leading the team of sales advisors with best practice, knowledge and experience on how consumers like to shop in order to effectively up-sell matching items, accessories and store credit cards. • Working with all stakeholders and departments to deliver an efficient running of the store: • Area Manager (Merchandising & sales reports) • Delivery support & stock team (Returns/enquiries) • Sales assistants (Delegating job roles and responsibilities) • Knowledge of current trends in fashion to back-up my creative visual merchandising initiatives on utilising space • Managing a click & collect service, assisting model store reviews (twice yearly) and key holding on managers days off/holiday (cashing up and banking)
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Skills
  • Fashion
  • Communication
  • Data Analysis
  • Training Development
  • Merchandising
  • Sales Ability
  • Interpersonal and Communication Skills
  • Product Knowledge
  • Leadership Team Work
  • Prioritise and Meet Deadlines
  • Customer Service Management
  • Time Management Scheduling
  • People Development
  • Retail and Customer Service
  • Team Management and Leadership