Aithche Smyth
Available

Aithche Smyth

Designer / Art DirectorLondon, United Kingdom
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Connections
Dani Avila
Gianfranco Fagotto
Francisco Roma
Aithche Smyth
Available

Aithche Smyth

Designer / Art DirectorLondon, United Kingdom
About me
Hi, I’m Aithche (At-cha!) I’m a freelance multi-disciplinary designer and art director, with over 8 years experience with a keen interest in animation and motion graphics. I have a wide and varied skill-set, and am experienced in all types of creative, from motion to print.
Projects
  • ARKSEN FOUNDATION
    ARKSEN FOUNDATIONBranding, art direction, web design (ongoing). Arsken Foundation is a non-profit organisation that provides project funding, facilitates cutting-edge scientific research and creates innovative media to inspire a greater understanding of the beauty, complexity and fragility of the ocean ecosystem and it’s interfaces with the land around it. The brief for this project was to pay homage to the sea in all it’s beauty, taking inspiration from ancient mythology and alchemy. I commissioned Illustrat
  • SKODA - Tour Des Femmes
    SKODA - Tour Des FemmesA partnership with the Telegraph aiming to close the gender gap in cycling. We found amateur female cyclists from all different forms of cycling, paired with powerful copy, Retouch and design by me.
  • Centology.
    Centology.This was a branding project for an investment company. The aim was to be clean and professional but to also have impact and not get lost in the sea of corporate companies. To do this I stripped it back the bare bones of what Centology is about. Money. We ended up with a simplified coin to represent currency, and a grey and electric blue to connote professionalism and trustworthiness.
  • Gravitas Poster Design
    Gravitas Poster DesignI designed the identity for a talk called Gravitas hosted by the Publicis Groupe. I explored themes of gravity and space, both typographically and with metallic textures and gradients. In the end we went with a foil printed version using liquid metal as main element.
  • A Colourful Life
    A Colourful LifeA colourful life is a really special project, creating colouring books for people with dementia. We used photos submitted by family members of people suffering from dementia and created bespoke colouring books for them. As they coloured, they began to remember and reminisce about the past. It is thought that this exercise helps to reduce dementia symptoms. Case study video to come! We went through many designs before settling on this final simple design. Using dementia research we found that b
  • Shots Awards animation
    Shots Awards animationMy first motion project at Droga5 was the animation for Shots Awards in collaboration with Haider Muhdi who designed the identity.
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Work history
    A
    A
    Design DirectorArksen
    London, United KingdomFreelance
    Anomaly logo
    Anomaly logo
    Senior DesignerAnomaly
     - London, United KingdomFull Time
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Skills
  • Adobe Create Suite
  • Sketch
  • Cinema 4D
  • Art Direction
  • Design
  • Branding
  • Motion
  • Editing