My name is Akosua, a Swedish born Ghanaian who currently lives in London. I am an experienced Creative Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Videography, Editing, Communication, basic HTML, Teamwork, and Leadership. Strong media and communication professional with a Bachelor’s Degree focused on Advertising & Marketing Communications from the University of Bedfordshire. I have always had a passion for the art of communication and how it's delivered through the lens of advertising and marketing. I have worked on freelance projects for brands such as antidote street, M.I.A, Silatha, Shea butter guys & SOFT. Being in the industry of marketing has led me into the many facets of digital marketing and made me experienced in many different aspects of the field shown in my work experience. This experience has also allowed me to become proficient in digital marketing fundamentals as well as having a well-rounded understanding of social media management and content creation.Locked Pro Plan feature
-Running our social media pages, create content and conceive of endless ways to implement our digital strategy whilst developing this into our overall message and brand presentation. -Creating and finding ways to hold a consistent dialogue with our clients and retailers, updating them on our news and engaging with them in the development of our new products. -Managing and developing our digital presentation and outreach on Social media and through platforms such as Architonic and Houzz as well as working with our web team on our theming our site. -Overseeing and developing the brand’s tone of voice and use this to reach out to traditional media, influencers and our collaborators in the creation and implementation of PR & Events.
Portfolio: https://akosuadurowaah.wixsite.com/mysite •Brand & Marketing Consultions •Creative direction & concept building •Project management ( Facilitating people & resources) •Managing Facebook, Pinterest, Instagram, twitter etc •Creating a social media calendar & social media scheduling •Content creation •Creating and maintaining consistent visual brand theme on all social media platforms and •E-commerce •Social media reports to measure success of content, campaigns, pop ups, e-commerce etc
•Lead and develop all social strategies • Raise awareness of the brand’s social media • Contribute creative ideas that enhances brand delivery •E-commerce •Social media scheduling
Social media scheduling for twitter and instagram using Grum & Buffer • Liaising with clients via email and telephone • Assisting with shoots & editing • Creating content for the catface blog • Filming & photographing content
Task/ Skills learnt: • Keyword Research • Competitor Research • Reporting • Writing blog post • Google Adwords & Analytics Certified • Creating a Social media calendar • Writing meta descriptions
Project leader in creating marketing material for the Careers and Employability service Social media: • Creating templates for use across social media channels e.g. Twitter & Facebook • Creating a student friendly copy and design for Year 1 & 2 Handbooks to appeal to placement students • Managing digital marketing including the website and maintaining an overview of websites/ microsites across the IOE • Using google analytics to identify unique pageviews and bounce rate • Developing and implementing marketing and communication strategies • Experience of briefing and managing suppliers such as the print office • Prioritising tasks under pressure and meeting tight deadlines, exercise my own initiative, being proactive and work independently as appropriate • Liaising with different departments and management to plan and implement marketing strategies