Akosua Sutherland Durowaah

Digital Marketing Executive

Level
Mid Level
Location
United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

My name is Akosua, a Swedish born Ghanaian who currently lives in London. I am a growing content creator and communications enthusiast. I have always had a passion for the art of communication and how it's delivered through advertising and marketing. I have worked on freelance projects for brands such as antidote street, M.I.A, Grace & Green, Shea butter guys & SOFT. Being in the industry of marketing has led me into the many facets of digital marketing which led me to be experienced in many different aspects of the field shown in my work experience. This has also allowed me to become proficient in digital marketing fundamentals as well as having a well-rounded understanding of social media management and content creation. I have gained skills in production ( videography, photography, location scouting, relationship building, setting up equipment, interviewing) and post-production ( video editing, optimisation, distribution, digital marketing) through my own personal project called Afro chronicle. I consider it my own cultural snap shoot of the creative and artistic scene of London youth through the perspective of hair. Having the ability to explore pre-production, production and post-production in my own project gave me an opportunity to start exploring creative direction.

Locked Pro Plan feature

Skills

  • Art Direction
  • Final Cut Pro
  • Post Production
  • Video Editing
  • Videography
  • Basic Photoshop
  • Basic Indesign
  • Social Media Management
  • Photography
  • Digital Marketing

Companies I’ve worked with

  • F

    Freelance

    • Sons Of the First Tribe

      Sons Of the First Tribe

      • Fashion and Textiles
    • Shado Magazine

      Shado Magazine

      • Publishing
    • U

      University of Bedfordshire

      Work history

      Currently

      Digital Marketing Executive

      The Watermark Collection

      Feb 2020
      • London, United Kingdom
      • Full Time
      • -Running our social media pages, create content and conceive of endless ways to implement our digital strategy whilst developing this into our overall message and brand presentation. -Creating and finding ways to hold a consistent dialogue with our clients and retailers, updating them on our news and engaging with them in the development of our new products. -Managing and developing our digital presentation and outreach on Social media and through platforms such as Architonic and Houzz as well as working with our web team on our theming our site. -Overseeing and developing the brand’s tone of voice and use this to reach out to traditional media, influencers and our collaborators in the creation and implementation of PR & Events.

      Currently

      Content creator (Shea butter guys)

      Freelance

      Jun 2019
      • London, United Kingdom
      • Freelance
      • Freelance content creator on a adhoc basis. My responsibilities/services includes: • Photography • Videography • Coordinating shoots • Setting up the set • Graphics + Gifs • Copy writing • Setting up E-commerce on social media platform • Social media management • Creative direction

      Currently

      Freelance Content Producer

      Concretetwist

      Jan 2014
      • London, United Kingdom
      • Freelance
      • This website hold my portfolio of freelance work and personal work: • Proficient understanding of Weebly & Squarespace (CMS) • Art directing content such as photo shoots and videos for brand such as Antidote street & M.I.A • Editing of photos and videos using Photoshop and Final cut pro ( personal and freelance projects) • Uploading content & managing social media and Youtube • Videography & Photography • Working with analytics for the website & Youtube channel including interactions, page views etc •Interviewing for africax5 • Content creation, including conducting and editing interviews, creative direction of shoots for my personal project Afro chronicles

      2019

      Social media manager

      Sons Of the First Tribe

      Nov 2019 - Dec 2019
      • London, United Kingdom
      • Freelance
      • •Lead and develop all social strategies • Raise awareness of the brand’s social media • Contribute creative ideas that enhances brand delivery •E-commerce •Social media scheduling

      2018

      Video content creator intern

      Grace & Green

      Feb 2018 - Jun 2018
      • London, United Kingdom
      • Internship
      • • Shooting Canon 700D • Lighting & sound setup & recording in different environments • Shooting & editing • Producing online digital media • Editing experience (FCP X) • Constructing a storyboard

      2017

      Content Assistant

      CATFACEHAIR

      Jan 2017 - Mar 2017
      • London, United Kingdom
      • Freelance
      • Social media scheduling for twitter and instagram using Grum & Buffer • Liaising with clients via email and telephone • Assisting with shoots & editing • Creating content for the catface blog • Filming & photographing content

      2016

      Digital Marketing Intern

      Digivate

      Sep 2016 - Dec 2016
      • London, United Kingdom
      • Internship
      • Task/ Skills learnt: • Keyword Research • Competitor Research • Reporting • Writing blog post • Google Adwords & Analytics Certified • Creating a Social media calendar • Writing meta descriptions

      2016

      Marketing and Communications Officer

      University of Bedfordshire

      May 2016 - Aug 2016
      • Luton, United Kingdom
      • Full Time
      • Project leader in creating marketing material for the Careers and Employability service Social media: • Creating templates for use across social media channels e.g. Twitter & Facebook • Creating a student friendly copy and design for Year 1 & 2 Handbooks to appeal to placement students • Managing digital marketing including the website and maintaining an overview of websites/ microsites across the IOE • Using google analytics to identify unique pageviews and bounce rate • Developing and implementing marketing and communication strategies • Experience of briefing and managing suppliers such as the print office • Prioritising tasks under pressure and meeting tight deadlines, exercise my own initiative, being proactive and work independently as appropriate • Liaising with different departments and management to plan and implement marketing strategies

      Education

      2016

      BA(Hons) Advertising and Marketing Communications 2:1

      University of Bedfordshire

      Sep 2013 - Jul 2016
      • Luton, United Kingdom