Projects
- Wretch 32 for Jacamo"If anyone can mix and match brands Wretch 32 can. With a nod to the terrace brand aristocracy of the 80's brought bang up-to-date with a collaboration with box fresh Adidas (trainers), he is ready for a Summer in the city or watching the sun rise over the harbour. 'It has to feel right' he says. 'Where ever I am, it has to be everything in the right place'. https://www.jacamo.co.uk/shop/page/live-your-moment/show.action#
Projects credited in
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
- Sons Of the First Tribe [SOFT] takes part in YouTube Music and Westfields: The Legacy SeriesSeptember 2020 my brand was selected to take part in a virtual showcase by Youtube Music and Westfield London, called The Legacy Series: A celebration of Black British Fashion and Music. Video link: https://www.youtube.com/watch?v=R5SVnkOt5As&t=994s The pre-recorded show pairs UK Designers/brands with prominent UK music acts to deliver mini music video style performances that displayed the designer/brands, latest collection. SOFT was paired with NSG and Unknown T for their track 'Kate Winslet
- Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring changeThis Black History Month 2018, we’ve brought together a group of outstanding industry heroes to each nominate 10 black changemakers and creators that are shaping culture, arts, design, business, tech and beyond. We still have a way to go when it comes to conquering the lack of diversity in the creative industry - which is why it so important for us, as a platform, to use our force for good. To do so, throughout the year we spotlight incredible people, the projects that they are involved with141
Work history
Senior Manager, Global Entertainment and Influencer MarketingAdidas Group
- London, United KingdomFull Time
•Global Project Manager : adidas Originals x Rita Ora.
•Talent management for adidas entertainment brand ambassadors.
•Identification of new entertainment trends across fashion, music, film and TV and sport lifestyle.
•Creation and maintenance of key brand assets who embody the adidas brand to the best of their ability - through their various interlinked mediums.
•Highlighting best practice exercises in creating strong brand synergy and affinity between both entertainment and sports marketing assets globally.
•In-depth knowledge of the entertainment industry internationally - especially within EU, US and Africa.
•Strong network of key music, entertainment and sport professionals globally.
•Focused product seeding across a network of video, print and digital media. Integration of key brand assets into wider localised and global brand campaigns, events and activations across all adidas brand platforms - both ATL and BTL.
•Strategic planning and implementation of entertainment assets into wholesale and retail marketing campaigns.
•Cross departmental liaison for integrated 360 holistic marketing activity ie. London 2012, Sports Marketing, Publishing and Communications teams.
Key Projects include:
2015 - Project Manager, adidas Originals x Rita Ora.
2015 - "Nigo Duppy" : Nigo x Stormzy
Watch here : http://youtu.be/a1rfCWS4jbg
2015 - "When I See You, I See Me" : adidas x Wretch 32 x Tate Britain.
Watch here : http://youtu.be/XM2eaxoCM4E
2013 'It's Blue - What Else Matters?' Chelsea FC adidas Kit Launch.
Watch here : http://youtu.be/m9kAH2v9200
London 2012 Olympic Games - #takethestage
2011 'adidas is all in' Brand Campaign in partnership with JD Sports and MTV.
2010 'We Are London' project in partnership with SBTV and JD Sports
Skills
- Strategy