Alan Lawrence

Head of A&R

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About me

Hard-working, focused and creative individual with ten years experience in the music industry. I have worked in A&R, Marketing and digital departments at major and independent label level and I also have editorial experience with recent employment at a music industry magazine. I intend to develop and further my career in a role that draws upon my previous experience, reflects my passion for music and offers scope for career progression.

Skills

  • Advertising
  • Events
  • Marketing PR
  • Music
  • Account Management
  • Administration
  • Creative
  • Product Management
  • Excel
  • Office
  • Word
  • Music Marketing
  • A&R
  • Editing Copy
  • Head of A&R

Work history

Currently

Artist Manager

Guilty Feet Management

Jan 2015
  • I currently manage a small number of acts - mainly dance producers and vocalists.

2014

Head of A & R

Champion Records

Apr 2014 - Sep 2014
  • • Previous Head of A&R dept overseeing the output of an independent label and its various sub-labels. • Attended conferences/industry events to represent the labels I have worked for and to source acts/artists. • Sourced tracks internationally for UK licensing. • Negotiated fees for new signings/repertoire. • Assisted with the formation of WB scouting network. • Arranged physical and online releases with third party distributors. • Managed a wide range of projects from recording to release. • Attended numerous concerts, showcases etc to find talent for the roster. • Developed relationships with HE/FE establishments in order to source talent. • Liaised with artists, artist management, writers and producers. • Worked closely with distribution partners (The Orchard) on all releases. • Studio/rehearsal space booking. • Arranged genre-specific third-party remixes. • Engaged promoters and pluggers for forthcoming releases.

2014

Editorial Assistant

Record of the Day

Mar 2013 - Mar 2014
  • • Assisted with the development of the new Record of the Day website. • Compiled, edited and distributed the weekly street-team newsletter which was sent to over 14000 members. • Proof-read and contributed to the weekly RotD newsletter prior to distribution

2012

A & R Scout

Warner Bros Records

Mar 2010 - Dec 2012
  • Scouted talent for the WB roster. Arranged showcases Liaised with artists, managers, promoters etc. Booked studio/rehearsal time.

2010

Street-team Coordinator & Marketing Assistant

Warner Brothers Records

Jan 2007 - Mar 2010
  • • Acted as first point of contact for street-team members, venue managers, promoters and artists in terms of street/outdoor marketing activity. • Devised strategic street-marketing campaigns and delivered cost-effective promotional solutions. These included large-scale outdoor projections, flash-mob style stunts, leafleting and innovative data-capture projects. • Worked closely with Product Managers to implement new data-capture initiatives through grass-roots marketing. • Assisted Product Managers with general administrative duties.

Education

2005

BA Media and Cultural Studies

University of Wolverhampton

Aug 2001 - May 2005

    2001

    English Literature, English Language, Media Studies

    SIR George Monoux College

    Aug 1998 - May 2001
    • A-Level