About me

A brand storyteller who brings transformational marketing strategy and campaigns to both young and old brands in luxury, technology and sustainability, by: • Cutting through the complexity to get to the heart of the matter • Combining objective thinking with a quest for the numbers • Bringing a collaborative leadership style to galvanise the organisation and tell a clear consumer story A unique mix of bravery and agility mastered in start-ups and tech businesses, combined with the rigor of global corporate giants. Skilled at translating customer and data insights into omni-channel strategies in both e-commerce and retail businesses alike, with experience in leading and motivating global, regional, and local teams.

QuestionsProjectsExperienceTeam

• Hi all. I’m an experienced senior leader in marketing looking for a role in tech - can anyone spare any time to network and share insights?
• Advice on how to gain brand strategy consultancy experience?

Projects

• 3

  HARRODS - SET YOUR STAGEA multi-channel repositioning campaign set on targeting a younger generation of fashion lovers and modernising perceptions of the brand.
• 1

  LAMPOO - Fashion Addicts CampaignA brand campaign which ran across all online channels, instore and in OOH, urging fashion addicts to change their habits by buying and selling second hand luxury.

Work history

Retail Category Development Officer, EMEASpotify
Nov 2022 - May 2023London, United KingdomFull Time
Head-hunted directly to take up the challenge of joining an advertising media owner and become the regional commercial lead in defining strategies and narratives to deliver retail category revenue growth. Achievements: • Data & insights analysis: Used complex and varied data and insight sources to define a 1 year and 3-year strategic approach to grow EMEA retail category revenue by 30% YOY. • Thought Leadership: Invited to be part of panels at ShopTalk Europe and The World Retail Congress to discuss how to engage with gen-z.
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Head of Brand & PRLampoo
Nov 2021 - Nov 2022London, United KingdomFull Time
Defined and scaled a sustainable luxury brand from the ground up, reporting directly into the CEO. Achievements: • Rebrand strategy: Drove a rebrand, introducing luxury credentials and positioning which elevated the business from a promotional lifestyle brand to a luxury brand with sustainability at its heart. • Defined Customer Audiences: Shifted perceptions of the Lampoo customer through the introduction of insights practices that enabled the business to diversify its customer base and scale revenue. • Brand Launch: Launched the brand in the UK alongside the store, and relaunched the brand and store in Milan, followed by remaining EU markets online, resulting in growth of social media following by 500% and 300% YOY revenue growth. • Built a team: Recruited and built a team of 5 creative, website, social media, PR and events specialists.

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Skills

• Fashion
• Advertising
• Digital Media
• Marketing PR
• Branding
• Art Direction
• Brand Management
• Business Development
• Client Services
• Direct Marketing
• Email Marketing
• Internet Marketing
• Marketing
• Marketing Strategy
• Social Media Marketing

Education

Psychology BSc
Aug 2002 - Apr 2005
Bachelors Degree

Awards

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P&G Rising Star AwardProctor & Gamble