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I currently head up the UK brand and social media division for Radisson Blu Edwardian, covering all 13 luxury UK Radisson Blu Edwardian Hotels, our standalone luxury 5 star hotel The May Fair Hotel, Steak & Lobster and Scoff & Banter. Reporting into the Director of Marketing, I lead a team of 7 people to drive the strategy and implementation of all brand and social media communications across the group, from commercial objective through to implementation and localisation.
Here I was leading global projects on the HUGO BOSS Fragrances account (Procter & Gamble), driving the conception, co-ordination and delivery of full 360 communications solutions for P&G. I gained strong agency management experience in this role. As the lead Agency in a group of Agencies delivering for HUGO BOSS Fragrances, my role is to manage not only internal creative resource but also a team of Agencies who deliver us TV, print, digital, search, strategy, PR and instore, with the aim of providing a holistic solution to P&G that delivers to their needs via one single touch point. Projects included Hugo Red (£1.8m budget), a 360 initiative which included a worldwide digital & social platform (link here http://www.youtube.com/watch?v=fe3yIXWrjhM ), Boss Ma Vie (http://www.fragrances.hugoboss.com/en/women/boss/ma-vie-pour-femme/ ) and James Bond 007 (http://www.youtube.com/watch?v=v9J5XPu9Lt8 ) which became the #1 male fragrance launch in the UK in 2012. I was also awarded the Procter & Gamble "Rising Stars" award, which recognises an individual each year for showing leadership and dedication to delivering great work.