Alan Tyldesley

Group Brand Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Art Direction
  • Brand Management
  • Business Development
  • Client Services
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing
  • Marketing Strategy
  • Social Media Marketing

Work history

Currently

Group Brand Manager

Radisson Blu Edwardian

Feb 2014
  • I currently head up the UK brand and social media division for Radisson Blu Edwardian, covering all 13 luxury UK Radisson Blu Edwardian Hotels, our standalone luxury 5 star hotel The May Fair Hotel, Steak & Lobster and Scoff & Banter. Reporting into the Director of Marketing, I lead a team of 7 people to drive the strategy and implementation of all brand and social media communications across the group, from commercial objective through to implementation and localisation.

2014

Global Account Director

Grey London

Aug 2011 - Feb 2014
  • Here I was leading global projects on the HUGO BOSS Fragrances account (Procter & Gamble), driving the conception, co-ordination and delivery of full 360 communications solutions for P&G. I gained strong agency management experience in this role. As the lead Agency in a group of Agencies delivering for HUGO BOSS Fragrances, my role is to manage not only internal creative resource but also a team of Agencies who deliver us TV, print, digital, search, strategy, PR and instore, with the aim of providing a holistic solution to P&G that delivers to their needs via one single touch point. Projects included Hugo Red (£1.8m budget), a 360 initiative which included a worldwide digital & social platform (link here http://www.youtube.com/watch?v=fe3yIXWrjhM ), Boss Ma Vie (http://www.fragrances.hugoboss.com/en/women/boss/ma-vie-pour-femme/ ) and James Bond 007 (http://www.youtube.com/watch?v=v9J5XPu9Lt8 ) which became the #1 male fragrance launch in the UK in 2012. I was also awarded the Procter & Gamble "Rising Stars" award, which recognises an individual each year for showing leadership and dedication to delivering great work.

Education

2005

Psychology BSc

University of Warwick

Aug 2002 - Apr 2005
  • Bachelors Degree