Alan Tyldesley

Alan Tyldesley

Head of Marketing/Head of Brand - Luxury, Fashion & RetailLondon, United Kingdom
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Alan Tyldesley

Alan Tyldesley

Head of Marketing/Head of Brand - Luxury, Fashion & RetailLondon, United Kingdom
About me
A brand storyteller who brings transformational marketing strategy and campaigns to both young and old brands in luxury, technology and sustainability, by: • Cutting through the complexity to get to the heart of the matter • Combining objective thinking with a quest for the numbers • Bringing a collaborative leadership style to galvanise the organisation and tell a clear consumer story A unique mix of bravery and agility mastered in start-ups and tech businesses, combined with the rigor of global corporate giants. Skilled at translating customer and data insights into omni-channel strategies in both e-commerce and retail businesses alike, with experience in leading and motivating global, regional, and local teams.
    HARRODS - SET YOUR STAGEA multi-channel repositioning campaign set on targeting a younger generation of fashion lovers and modernising perceptions of the brand.
  • LAMPOO - Fashion Addicts Campaign
    LAMPOO - Fashion Addicts CampaignA brand campaign which ran across all online channels, instore and in OOH, urging fashion addicts to change their habits by buying and selling second hand luxury.
Work history
    Spotify logo
    Spotify logo
    Retail Category Development Officer, EMEASpotify
     - London, United KingdomFull Time
    Head-hunted directly to take up the challenge of joining an advertising media owner and become the regional commercial lead in defining strategies and narratives to deliver retail category revenue growth. Achievements: • Data & insights analysis: Used complex and varied data and insight sources to define a 1 year and 3-year strategic approach to grow EMEA retail category revenue by 30% YOY. • Thought Leadership: Invited to be part of panels at ShopTalk Europe and The World Retail Congress to discuss how to engage with gen-z.
    Head of Brand & PRLampoo
     - London, United KingdomFull Time
    Defined and scaled a sustainable luxury brand from the ground up, reporting directly into the CEO. Achievements: • Rebrand strategy: Drove a rebrand, introducing luxury credentials and positioning which elevated the business from a promotional lifestyle brand to a luxury brand with sustainability at its heart. • Defined Customer Audiences: Shifted perceptions of the Lampoo customer through the introduction of insights practices that enabled the business to diversify its customer base and scale revenue. • Brand Launch: Launched the brand in the UK alongside the store, and relaunched the brand and store in Milan, followed by remaining EU markets online, resulting in growth of social media following by 500% and 300% YOY revenue growth. • Built a team: Recruited and built a team of 5 creative, website, social media, PR and events specialists.
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  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Art Direction
  • Brand Management
  • Business Development
  • Client Services
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing
  • Marketing Strategy
  • Social Media Marketing
    Psychology BSc
    Bachelors Degree
    P&G Rising Star AwardProctor & Gamble