Alanna Freeman

Conceptualising and creating tangible solutions to meet specific creative briefs – taking in marketing material for retail, illustrations for editorial and stationery, and stop-motion animation music videos. Designing through making by experimenting with materials and media, to develop original outcomes. Collaborating with other creatives to meet ambitions and deadlines of shoots, print projects and exhibitions. For clients including: Soho House, Thickets/ Breakneck Films, artrepublic, Project Love, Heal’s, Houzz Australia, V&A Rapid Response Collection

Recent projects have included: Sub-editing for Telegraph Luxury Magazine and Style at Home Copywriting for Hearst Magazines on their luxury titles, including Elle and Elle Decoration. Channel editor (freelance) Digital Homes Network, Time Inc. Brand copy and content for Unoco Drinks Senior writer at Redwood, working on Dulux and Electrolux

Working closely with the founders of a web start-up based in San Diego, California, to translate their vision into creative copy and editorial documents that match the independent travel brand's tone and style.

Creating copy and digital content for a range of websites and magazines, as well as copywriting advertising features and advertorials for print titles. Experience working on a number of freelance projects, covering everything from arts and lifestyle to beauty and celebrity news.

Copywriting and editing across the Heal's brand, to create and set a consistent brand voice and style across the business. Working closely with all members of the team, as well as external creative agencies, my role requires me to manage content, write original copy and oversee editing for areas including Marketing, Digital marketing, PR, E-commerce, Editorial, In-store, Advertising, and Social Media. In addition, I have been responsible for managing specific projects which were delivered as part of the company's recent rebrand. Working to tight deadlines, I was required to build strong relationships with freelance writers, designers and print professionals in order to meet project briefs and schedules.

Working closely with a Tech start-up and a team of developers to create a piece of software with a fashion and e-commerce focus. Responsibilities included: advising and offering insight into the digital publishing space; creating back-end designs for development; creating content for the software; writing presentations; liasing with developers; trialling and troubleshooting Phase 1 software developments; putting organisational processes in place, for example creating a site map to aid future planning; attending meetings with investors and potential affiliates.

Creating original and SEO-friendly content for a brand new website.

Writing and sub-editing copy for advertising features, advertorials and marketing material across 16 different titles.

Working across a variety of lifestyle and women's titles, creating as well as editing original content. Updating social media channels for brand sites.

Working for Livingetc, Britian's bestselling modern homes magazine, sub-edited features across the magazine, wrote monthly shopping pages and insider guides, and helped develop the social media output of the brand website.

Supporting the website team, creating weekly newsletters and daily web content, and acting as the CMS super-user for the team of IPC Media's newly developed homes portal.

Studying the arts and their impact on, and by, society, history and culture. Dissertation – White Rabbit, Black Chat: a study of the appropriation of black music by white characters in film