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Alanna Freeman

Animator/ Writer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Illustrator - Animator


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About me

I am a storyteller: a writer, illustrator and animator, who blends visual and written language. Drawing inspiration from daily life, current affairs, travels and things that often get overlooked (hidden in plain sight), I aspire to create images - visual and linguistic - that make other people pause, reflect or smile. I have 10 years' experience writing and editing for a number of well-known brands and publications, and an MA in Communication Design: Illustration from Kingston University.


  • Advertising
  • Journalism
  • Lifestyle
  • Travel
  • Blogs
  • Creative
  • Editorial
  • Pen Ink
  • Web Content
  • Popular Culture
  • Indesign
  • Office
  • Photoshop
  • Stop Motion Animation
  • Illistration

Work history


Freelance Creative


Sep 2014
  • Freelance
  • Conceptualising and creating tangible solutions to meet specific creative briefs – taking in marketing material for retail, illustrations for editorial and stationery, and stop-motion animation music videos. Designing through making by experimenting with materials and media, to develop original outcomes. Collaborating with other creatives to meet ambitions and deadlines of shoots, print projects and exhibitions. For clients including: Thickets/ Breakneck Films, Project Love, Heal’s, Houzz Australia, V&A Rapid Response Collection


Senior Writer, Copywriter and Digital Content


Aug 2014
  • Freelance
  • Recent projects have included: Sub-editing for Telegraph Luxury Magazine and Style at Home Copywriting for Hearst Magazines on their luxury titles, including Elle and Elle Decoration. Channel editor (freelance) Digital Homes Network, Time Inc. Brand copy and content for Unoco Drinks Senior writer at Redwood, working on Dulux and Electrolux


Digital Editor


Jan 2013
  • Freelance
  • Working closely with the founders of a web start-up based in San Diego, California, to translate their vision into creative copy and editorial documents that match the independent travel brand's tone and style.


Freelance Writer & Digital Content Producer

Various, Including IPC Media, London

Mar 2014 - Jun 2013
  • Freelance
  • Creating copy and digital content for a range of websites and magazines, as well as copywriting advertising features and advertorials for print titles. Experience working on a number of freelance projects, covering everything from arts and lifestyle to beauty and celebrity news.


Omnichannel Editor & Copywriter


Jun 2013 - Aug 2014
  • Full Time
  • Copywriting and editing across the Heal's brand, to create and set a consistent brand voice and style across the business. Working closely with all members of the team, as well as external creative agencies, my role requires me to manage content, write original copy and oversee editing for areas including Marketing, Digital marketing, PR, E-commerce, Editorial, In-store, Advertising, and Social Media. In addition, I have been responsible for managing specific projects which were delivered as part of the company's recent rebrand. Working to tight deadlines, I was required to build strong relationships with freelance writers, designers and print professionals in order to meet project briefs and schedules.


Creative & Digital Consultant


Sep 2012 - May 2013
  • Freelance
  • Working closely with a Tech start-up and a team of developers to create a piece of software with a fashion and e-commerce focus. Responsibilities included: advising and offering insight into the digital publishing space; creating back-end designs for development; creating content for the software; writing presentations; liasing with developers; trialling and troubleshooting Phase 1 software developments; putting organisational processes in place, for example creating a site map to aid future planning; attending meetings with investors and potential affiliates.


Digital Content Producer

Edge, Sydney

Jan 2012 - Mar 2012
  • Freelance
  • Creating original and SEO-friendly content for a brand new website.


Freelance Writer & Digital Content Producer

IPC Media, London

Sep 2011 - Mar 2011
  • Freelance
  • Working across a variety of lifestyle and women's titles, creating as well as editing original content. Updating social media channels for brand sites.



News Life Media

Apr 2011 - Oct 2011
  • Full Time
  • Writing and sub-editing copy for advertising features, advertorials and marketing material across 16 different titles.


Sub-editor, Writer and Livingetc

IPC Media

Mar 2008 - Mar 2010
  • Full Time
  • Working for Livingetc, Britian's bestselling modern homes magazine, sub-edited features across the magazine, wrote monthly shopping pages and insider guides, and helped develop the social media output of the brand website.


Editorial Assistant &

IPC Media

Mar 2007 - Mar 2008
  • Full Time
  • Supporting the website team, creating weekly newsletters and daily web content, and acting as the CMS super-user for the team of IPC Media's newly developed homes portal.



Communication Design: Illustration

Kingston University

Jan 2016 - Jan 2016


Cultural Studies, BA (hons

University of Leeds, UK

Sep 2003 - Jul 2006
  • Studying the arts and their impact on, and by, society, history and culture. Dissertation – White Rabbit, Black Chat: a study of the appropriation of black music by white characters in film