Alanna Proctor

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Social Media Manager (Facebook, Instagram, Pinterest, Twitter), Social Content Creator, PR & Brand Ambassador Scheme I was in charge of - Planning and managing the organic content for all the social media channels (Instagram (posts + stories), Pinterest, Twitter, Facebook) - Creating and curating organic engaging content, as well as producing content for paid Social Ads on Facebook and Instagram. - Developing and executing a new influencer/brand ambassador scheme - Monitoring comments, likes and messages on all social media accounts - Reporting on the performance of organic social media and keeping a record of significant Insta stories etc. - Putting together monthly round-ups of Social performance - Track Instagram press coverage

Social Media, Graphic Design, Branding, Marketing, Website Design, Blog Design I was in charge - Planning and managing the organic content for all the social media channels (Instagram (posts + stories), Twitter, Facebook) - Working on a Social Media Strategy & Marketing plan - Developing and building the brand (i.e brand guidelines, logo design, website design, blog design, email footers) - Working on PR and Blogger relationships - Developing and executing a new influencer/brand ambassador scheme for clients - Monitoring comments, likes and messages on all social media accounts

I would help create and design their tote bags which included cutting out the iron on stickers, using the heat press, folding and packaging the bags for post. I would also sort out merchandise, package their brand of candles and soaps, be involved with buying for their shop, as well as stock taking.

I was heavily involved within the whole design & pattern making process; producing CADS on Photoshop, designing menswear trousers for S/S17, choosing colour combinations, scanning sketches and editing them on Photoshop, creating mood boards and fabric sample boards. This was a 2 week internship.

I would work on the latest AW15 collection powerpoints, search for Mulberry mentions in the press, create gift boxes for the presentation, send out samples, help plan the presentation and show visitors to the Mulberry AW15 Presentation. This was a 5 day internship during LFW.

I was heavily involved in creating a few of Carrington’s pieces of work which included; ‘Pearly Queens’, ‘Blue Jeans’ and ‘Coins of the Realm’. My role included drawing, sewing and embellishing the textile pieces, and help design and sketch the originals.

During my time at UCA, I focused primarily on experimenting with 35mm photography, from this I learnt a lot about myself as a photographer and the style I'm interested in. The beauty that can be found in everyday life is something that really intrigues me and I am particularly interested in capturing and exploring those moments and emotions of the appreciation of beauty.

I studied Fashion Promotion for the first year of my degree, however I found the course not as creatively stimulating as I originally had hoped it would be. This then led on to me transferring courses and going straight into my second year to study Fine Art at UCA. The projects included – Developing a fashion campaign, press releases, fashion visualization, filmmaking, creating my own magazine, rebranding, graphic design and re-designing graphics for a fashion company.

Through my graduate show (which can be found under the project 'Herbert Read Gallery', I was nominated and shortlisted for the Turner Contemporary Graduate Platform Prize.