With 10 years experience sourcing and creating captivating visual assets that elevate brand messaging, Alastair combines his artistic vision and business insight to craft compelling advertising campaigns that resonate. Skilled in negotiating contracts, managing budgets and fostering productive relationships with creative directors, photographers and external vendors.
Work history
Global Creative Content DirectorJo Malone London
London, United KingdomFull Time
- Global head of art buying - sourcing, securing and commissioning stills and motion for commercial usage - out of home, print, digital/social and TVC
- Established relationships with leading industry agencies with an emphasis on trust and communication
- Manages team of internal producers and partners with external production agencies
- Works cross functionally within brand to build and develop creative briefs in line with marketing requirements, leads team in translating and executing innovative, commercially viable ideas in line with brand strategy
- Stewards brand voice and expression throughout all asset types and channels, ensures consistency in internally and externally produced creative
- Manages yearly budgets exceeding $10m and contract negotiation
- Drives innovative big ideas and vision for brand through partnerships and campaign concepts
- Actively participates in activities linked with Jo Malone London corporate social responsibility and sustainability initiatives (volunteering, gardens, mental health and bees), creative lead for Inclusion and Diversity board and member of sustainability task force
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Photography ManagerVogue International, Conde Nast International
London, United KingdomFull Time
- Art buying to accompany global editorial content
- Fostering relationships with global fashion brands, in house and external agencies, to secure global editorial exclusives
- Creative direction on @vogue Instagram platform as a community-first account, growing the channel organically from 0 to 500,000 followers in its 1st year, achieving highest engagement rate for Vogue on IG
- Creation of social storytelling content for 15+ international Vogue social channels
- Management of global high profile special projects including all street style, fashion weeks content and launch of Vogue Business
- In house photographer for digital editions (websites, Facebook, Instagram, Snapchat, WeChat, Weibo, Line, accounts) of 13+ Vogues, in 10 different languages: British Vogue, Vogue Paris, Vogue Italy, Vogue Germany, Vogue Russia, Vogue Spain, Vogue Mexico + Latin America, Vogue China, Vogue Taiwan, Vogue Japan, Vogue India, Vogue Australia, Vogue Brazil. Photographing a variety of portraiture from creative directors of fashion houses to international business leaders
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Skills
- Fashion
- Events
- Film
- Visual Arts
- Art Direction
- Design
- Indesign
- Photoshop
Education
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BA (Hons) Photographic ArtsFalmouth College of Arts
- Falmouth, United Kingdom
Awards
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Adobe Certified Associate in PhotoshopFalmouth College of Arts