www.alastairnicol.com Ambitious, creative photographer & art director with senior marketing & industry experience Photographer : Contributing photographer for vogue.co.uk Images featured online and print publications including: Hypebeast, Telegraph Luxury, Shortlist, Timeout, Drapers, GQ (British), Fashionbeans, Maxim, MNSWR mag, Menswear Style. Images commissioned and featured by brands such as: Dr Martens, Ruffians, Gap, Idleman, Lynx, Vectorwatch, Rockport, Jack Wills. First assistant and producer to fashion photographer Jonathan Daniel Pryce (@garconjon), with a social influence of over 400k, working alongside to photograph and assist clients including Vogue Hommes and being flown internationally to assist. Art Director : Full creative responsibility on international fashion campaigns. Creative concept research, production, model selection, all photography and lighting, retouch and print of all imagery for British luxury menswear brand Oliver Sweeney. Art direction and creative concept on editorial content for the Oliver Sweeney blog. Collaborating on projects with major photographers to create editorial content, with concept and direction being led by myself. Visual Merchandising : Creative concept, production and project management, budget management, installation, communications to stores and final sign off. Social : Full knowledge of brand building on social networks and analysis, especially Instagram. Maintained strong relationships with press/influencers across fashion, art and brands internationally. Personal following of over 2000 (and continually growing).
Responsible for photographic, videography, art direction, creative visual merchandising and any other creative touch points for the brand.
At Jack Wills I was responsible for ensuring consistency of brand visual across stores internationally. I produced books, print and online, which stores would use as a bible for how to dress their store. I owned the whole process, from setting up model stores, photographing, writing copy, designing print, to production and delivery. I set up store windows and helped with creative process design.
My main responsibility at Topman was print development, ensuring precise delivery of visual merchandising equipment and communicating with stores as to what and when products I had created would be delivered. This responsibility included liaison across the whole business, from Marketing Directors and CEO to store staff, something which I believe has great importance and I have ensured I have maintained at any role.