Alastair Nicol

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Responsible for commissioning creative imagery/illustration to accompany editorial: idea conception, art direction, project development/management, communication, negotiation, hiring photographers, budget management, retouching. Management of high profile special projects including all street style and fashion weeks content. In house photographer and mobile videographer on digital editions (websites, Facebook, Instagram, Snapchat, WeChat, Weibo, Line, etc. accounts) of 13+ Vogues, in 10 different languages: British Vogue, Vogue Paris, Vogue Italy, Vogue Germany, Vogue Russia, Vogue Spain, Vogue Mexico + Lat Am, Vogue China, Vogue Taiwan, Vogue Japan, Vogue India, Vogue Australia, Vogue Brazil. External facing, creating relationships with PR teams internationally to secure global editorial exclusives.

Responsible for all digital imagery: editing, retouching, preparing and liaising/hiring photographers, photo agencies, ensuring visual consistency to engage the reader. Working under high pressure deadlines, embargoed news stories, fashion events, reactive pieces. Photograph/video for social and online channels, creating bespoke content and creating the visual identity and strategy, reviewing analytics and acting upon findings. Developed the teams focus on Instagram, using stories and other methods to create a growing following of over 2m. Liaised with contributors, from our editor-in-chief to celebrity stylists to ensure exclusive and interesting content was delivered to our viewers. Photographic work has been published internationally within the print magazine and online outlets. Media Link : https://digiday.com/uk/british-vogues-2-million-instagram/

Responsible for photographic, videography, art direction, creative visual merchandising and any other creative touch points for the brand.

Responsible for consistency of brand across stores internationally. Produced a portfolio of guidance, print and online, which was be used for visual uniformity. Setting up model stores, photographing, writing copy, designing print, production and delivery. Project and budget management. I set up store windows and helped with creative process design. Attended and assisted on campaign/look book shoots.

Started at Topman as the Brand Communications Assistant and was quickly promoted to Visual Print and Communications Coordinator. Main responsibilities included print development, art direction and project management, communicating globally the marketing and sales strategy to customers. Liaising across the whole business, from Marketing Director and CEO to store staff. Being the sole contact between stores and HQ for merchandising information, including writing, subediting. I wrote, photographed, edited and outsource printed communications for sites/stores internationally to ensure consistent brand visual and marketing schedule.