Alastair Platt

Artcam Operator/Artworker

  • LocationBradford, United Kingdom

About me


I am a creative, motivated, analytical and ingenuitive individual. Equally at home working solo or within a group structure, having many creative years of people and project management experience behind me. With the ability to learn and adapt quickly I am ideally suited for any project or role within the arena of design. My ability to take an objective position sets me aside as an ideal mediator, an invaluable trait in any situation, both in my business and personal lives and when added to my problem solving abilities this makes me a potent and valued asset. I have the ability to communicate with character, authority and charisma being able to communicate with everybody from the Managing Director of a group company, to customers, clients, sub-contractors and suppliers. This helps to create lasting and respectful professional, working relationships; always ready to help or, if I can't, willing to find out who can; the smooth flow from concept to delivery, of any project, is guaranteed and to deadline.



  • Packaging
  • Advertising
  • Marketing PR
  • Branding
  • Print Design
  • Art Direction
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Logo Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop

Work history


Artcam Operator & Artworker

Hallmark Cards Plc

May 2015
  • My role at Hallmark Cards Plc. (Dies) is, primarily, taking files supplies by print companies and readying them for the machine process, the final results being foil and embossing dies. Though not visually creative, the role takes advantage of my technical competences, mostly using Illustrator and Photoshop, for processing images before using Artcam to create the 3D reliefs and machine programs. The whole process utilizes my problem solving abilities as well as my technical skill, as achieving the required results within the limitations of the foiling process often requires certain compromises. This role has been like looking behind the curtain and has provided great insight into a part of the creative industry that is often missed by graphic designers, providing me with invaluable insight into to the production processes and requirements.


Freelance Graphic Designer


Jan 2004 - Feb 2016
  • Übel is the name I work under as a freelancer. Since Friction Media Ltd. was disbanded in 2004 this has been how I’ve been keeping in touch with the design industry, whilst studying and working. For the most part I’ve kept things simple so as not to sacrifice study time and still have time to offer a high standard of work to clients. Recently this has been winding down further, as I’m looking for full time employment. The evidence of this work can be found on my website. The work I’ve been involved with most recently has been has been designing adverts for a local culture magazine, How Do? This role included client consultations with both the magazine and their advertisers, usually with extremely tight deadlines.



Graphic Design, Illustration Digital Media BA

Braford College

Aug 2009 - May 2012
  • Though personal circumstances dictated that I couldn’t finish this course, I enjoyed it immensely. The people, projects and teaching staff were engaging, interesting and just the right amount of challenging. The inspiration I felt whilst on this course reawakened my waning love for graphic design and thirst for knowledge. Without the time constraints of a commercial brief, I was able to explore and play within the confines of the supplied projects and the application of this exploration has galvenised my commercial work.


Internet Product Design BSc

Bradford University

Aug 2007 - Jan 2009
  • There were modules that formed part of this course that had little or nothing to do with the Internet. This was an assumption made after working in the industry for several years, but I could have been wrong. So I asked the module tutors what they had to do with my course and the answer I received was "I don't know"... granted this was only a couple of modules, but out of four that's 50% of the course... So I left to explore a more creative qualification.