Hi there!
I'm Alba, a driven Producer with 5+ years of experience in end-to-end project execution, social media, and branding within the luxury fitness industry and beyond. I have proven leadership and improved consumer engagement through creative campaign planning, strategy and social media direction, demonstrating a strong skillset and network in video, still, and live content production.
I recently started my own dining business, creating a brand, marketing and organising events from end-to-end.
My passion for fashion, lifestyle, art and design fuels my creative approach, ensuring a nuanced execution of campaigns that resonate across platforms, drawing from my understanding of industry trends and aesthetics.
In 2023, I was awarded the highest BSc Hons degree score of the Media, Culture, and Creative Industries Department at City, University of London, while successfully working across producing roles at Peloton and receiving several promotions.
Projects
- Jeporte Celia - The LBD Campaign (June 2024)Shooting Jeporte Celia's recent LBD campaign has been an absolute dream come true. We shot this entire campaign in Paris in just one day with a team of only three people. Our goal was to use different visual formats to create lifestyle, commercial, and editorial content, showcasing the endless possibilities of the little black dress. Planning, styling, directing, and partially shooting and modeling this campaign was an incredible experience. It proved that even with limited time and a small cr
- GLORIOUSLY GOSPEL X PELOTONThis project brought together music and fitness unlike anything we have seen in the industry. The Big Gospel Choir moved everyone in the room (literally), cycling alongside our members and delivering incredible live performances. The room was packed with enthusiastic members, marking a significant achievement not just for myself but also for Peloton Germany and globally. Leading this project and overseeing teams from start to finish has provided me with invaluable insights into every facet of
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Work history
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Content and Social Producer(Freelance)
London, United KingdomFreelance
Editing / directing shoots and developing strategy for clients like Misha Grimes and Lara Celia.
Campaign direction and storyboarding for JeportCelia.
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Founder of TÊTE-À-TÊTE DiningTÊTE-À-TÊTE DINING
London, United KingdomFreelance
Brand creation, end-to-end event planning, menu curation, table design, digital cross-platform promotion.
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Skills
- Project Management
- Leadership
- Social Media
- Creative Direction
- Styling
- Mentoring
- Innovation Strategy
- Data Driven
- Live Broadcast
- Post Production
Education
C
C
Bsc (Hons) Media, Communication and SociologyCity, University of London
- London, United Kingdom
Dissertation: “The Impacts of Social Media
on Feminist Activism:
A Qualitative Study on New Forms of
Feminism Within and Beyond Digital
Spaces” (Grade 82)
Extracurricular activities: Spanish Upper
Intermediate (2021/22)
Awards
C
C
Highest Degree ScoreCity, University of London
Awarded the Highest Degree Score of the
Media, Culture and Creative Industries
Department