Alberto Melgar

Senior Acquisition Manager

  • LocationLondon, United Kingdom

About me


I am a Digital Marketing Manager with more than 10 years experience and these are my areas of expertise: - Traffic acquisition (Affiliate Marketing, SEO, SEM). - Sales & Strategic partnerships. - Business Development & Brand awareness campaigns. - Budget management across multiple markets and channels. - KPIs and Conversion Analysis. - Negotiation (CPA, CPL, CPC, CPM deals) - Public Relations (Radio, TV and Printed interviews). - Social Media & Content Marketing strategies.



  • Marketing PR
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Online Social Media
  • Online Advertising
  • Sales Account Management
  • Sales Marketing Campaigns
  • Online Acquisition Channels

Work history


Digital Marketing Expert Freelance

Looking for new Opportunities

Sep 2015


Senior Acquisition Manager Europe

Teespring Europe

Mar 2015 - Oct 2015
  • Teespring is an e-commerce platform that empowers anyone to design and sell custom merchandise that people love. Its world-class platform powers all aspects of bringing merchandise to life from production and manufacturing to supply chain, logistics, and customer service. Key responsibilities: ? Acquisition strategy for European Markets. ? Pay Per Click campaigns. ? Display advertising. ? SEO / SEM. ? Account management. ? Project management. ? Market research.


Online Partners & Affiliates Manager Hotels Lifestyle

Mar 2014 - Oct 2014
  • Key responsibilities: ? Optimization of current integrations with Top META partners. ? Budget management for UK, Spain and Italy. ? Affiliate Marketing programs optimization across different markets and Affiliate Networks. ? Project management: XML feeds and API integrations (CPA and CPC). ? Market research, benchmarking and monitoring of top performing websites in the travel industry to identify opportunities and best practices in order to develop new tests.


Business Development Manager


Dec 2010 - Mar 2014
  • Subscription based website that matches people advertising a spare room with those looking for a room. I have been in charge of six markets since Dec. 2010, signing partnerships with top websites in Spain and LATAM during this time. I also manage Affiliate marketing programs globally with top affiliate networks. Key responsibilities: ? Traffic acquisition (Affiliate Marketing, SEO, SEM). ? Affiliate Marketing (Affiliate program implementation and optimization). ? Budget management across 6 markets. ? Public Relations in Spain (Radio, TV and Printed interviews). ? Customer Service (Problem solving and user feedback surveys). ? Define and produce monthly and quarterly KPIs, Conversion Analysis reports. ? Negotiate CPA, CPL, CPC, CPM deals to reach short and long term profit targets.


Sales & Online Marketing Manager

Pangea E-solutions Agency

Jan 2005 - Oct 2010
  • Web design and online marketing agency in Spain. My role was to be in charge of prospecting new clients (Property sites, Theme parks, e-commerce…) and defining and pitching new tailored online projects for them. Also coordinated PPC, SEO and monetization strategies with their marketing teams. Key responsibilities: ? Client prospecting and accounts management. ? Social Media management. ? Market research for clients from different sectors. ? Managed five people (Two Designers and three Developers). ? PPC and SEO training for Marketing teams. ? Public relations.