Alberto Melgar

Senior Acquisition Manager

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  • LocationLondon, United Kingdom

About me

 

I am a Digital Marketing Manager with more than 10 years experience and these are my areas of expertise: - Traffic acquisition (Affiliate Marketing, SEO, SEM). - Sales & Strategic partnerships. - Business Development & Brand awareness campaigns. - Budget management across multiple markets and channels. - KPIs and Conversion Analysis. - Negotiation (CPA, CPL, CPC, CPM deals) - Public Relations (Radio, TV and Printed interviews). - Social Media & Content Marketing strategies.

Skills

 

  • Marketing PR
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Online Social Media
  • Online Advertising
  • Sales Account Management
  • Sales Marketing Campaigns
  • Online Acquisition Channels

Work history

Currently

Digital Marketing Expert Freelance

Looking for new Opportunities

Sep 2015

2015

Senior Acquisition Manager Europe

Teespring Europe

Mar 2015 - Oct 2015
  • Teespring is an e-commerce platform that empowers anyone to design and sell custom merchandise that people love. Its world-class platform powers all aspects of bringing merchandise to life from production and manufacturing to supply chain, logistics, and customer service. Key responsibilities: ? Acquisition strategy for European Markets. ? Pay Per Click campaigns. ? Display advertising. ? SEO / SEM. ? Account management. ? Project management. ? Market research.

2014

Online Partners & Affiliates Manager Hotels Lifestyle

Lastminute.com

Mar 2014 - Oct 2014
  • Key responsibilities: ? Optimization of current integrations with Top META partners. ? Budget management for UK, Spain and Italy. ? Affiliate Marketing programs optimization across different markets and Affiliate Networks. ? Project management: XML feeds and API integrations (CPA and CPC). ? Market research, benchmarking and monitoring of top performing websites in the travel industry to identify opportunities and best practices in order to develop new tests.

2014

Business Development Manager

Easyroommate

Dec 2010 - Mar 2014
  • Subscription based website that matches people advertising a spare room with those looking for a room. I have been in charge of six markets since Dec. 2010, signing partnerships with top websites in Spain and LATAM during this time. I also manage Affiliate marketing programs globally with top affiliate networks. Key responsibilities: ? Traffic acquisition (Affiliate Marketing, SEO, SEM). ? Affiliate Marketing (Affiliate program implementation and optimization). ? Budget management across 6 markets. ? Public Relations in Spain (Radio, TV and Printed interviews). ? Customer Service (Problem solving and user feedback surveys). ? Define and produce monthly and quarterly KPIs, Conversion Analysis reports. ? Negotiate CPA, CPL, CPC, CPM deals to reach short and long term profit targets.

2010

Sales & Online Marketing Manager

Pangea E-solutions Agency

Jan 2005 - Oct 2010
  • Web design and online marketing agency in Spain. My role was to be in charge of prospecting new clients (Property sites, Theme parks, e-commerce…) and defining and pitching new tailored online projects for them. Also coordinated PPC, SEO and monetization strategies with their marketing teams. Key responsibilities: ? Client prospecting and accounts management. ? Social Media management. ? Market research for clients from different sectors. ? Managed five people (Two Designers and three Developers). ? PPC and SEO training for Marketing teams. ? Public relations.