Albina Gashi
Available

Albina Gashi

Content Creative Intern at Channel 4Leeds, United Kingdom
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Albina Gashi
Available

Albina Gashi

Content Creative Intern at Channel 4Leeds, United Kingdom
About me
I'm an optimist, who always looks for the bright side of things. I'm always open for new ideas and committed to leading projects to ensure the best results through organisation and my creative flair to connect with consumers. Currently, 2nd year Marketing & Advertising Undergraduate with a creative flair for marketing. Currently studying at Leeds Beckett University in the UK. As a marketing student, I want to learn what makes consumers tick, and how to keep consumers constantly engaged with a brand. I understand how powerful a message can be and the impact marketing can have not only in sales but in influencing behaviour, and this is all something that I want to be part of with you!
Projects
  • Green Gecko Facebook Post
    Green Gecko Facebook PostThe aim of this post was to raise awareness of the Gecko brand and promote their digital marketing services
  • Not About Love by Aluna George Music Video ( Cover)
    Not About Love by Aluna George Music Video ( Cover)I had fun editing this video featuring my old classmates from college. For the Pop music video I was inspired by Calvin Harris How Deep Is Your Love music video for the special effects , created by adobe Premiere Pro.
  • Cream Collective Brief Entry
    Cream Collective Brief EntryI'm excited to have entered The Cream Collective, competition part of The Talent Business and in partnership with Campaign Magazine and Creature London. The competition was to submit an idea for a brief with a campaign for a brand or charity to 'turn new hope into action' stemming from the Covid-19 pandemic to emphasise hope in our attitudes, actions. I decided to enter solo and focus on creating an above the line campaign idea for Coca Cola titled: Smile with Coke -Don’t Let Covid-19 Steal Y
Work history
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    Theatre Maker and CreatorPlayhouse theatre
    Leeds, United KingdomPart Time
    Acting as a marketing and communications assistant for positive stories in negative times plays supporting the marketing messages and audience insight. o Collaborating with Leeds Playhouse Youth Theatre Director to research and develop ideas, marketing for current shows like Wendy and PeterPan , Macbeth as well as future Playhouse shows. o Lead and support team projects to present ideas to senior staff in Creative Engagement and Artist Planning with creative out of the box ideas enhancing my creative thinking skillset. o Strong analysis skills though conducting independent research and developing tasks for future productions and projects that help to shape Leeds Playhouse’s artistic programme, fostering strong MS Office and decision-making abilities. o Confident communicator by producing initiative promotion materials and implementing the full marketing mix within campaigns for shows and plays and working with the marketing team to deliver theatre campaigns. o Enhanced my campaign and project planning abilities on theatre youth projects to achieve marketing excellence and support marketing of Macbeth.
    Channel 4 logo
    Channel 4 logo
    Content Creative InternChannel 4
     - Leeds, United KingdomInternship
    Strong ability to brainstorm new campaign ideas from creating visual slide decks that keeps up with the latest trends and technological advancements for 4music and Film4 using innovative ideas and creativity. o Worked on a range of fast-paced projects and idea generation, campaign planning on upcoming live show content creation for shows like Married at First Sight and The Great British Bake Off, against tight deadlines as well as video editing the content using adobe premiere pro, enhancing my technical skillset. o Strong ability to handle multiple projects by prioritizing workload within a team project during Channel 4’s Red Bee Media content server shutdown issue, illustrating my ability to work well under pressure and go the extra mile to deliver the best creative work. o Evolved to become interpersonal savvy by building and managing relationships with ease by collaborating with different channel 4 departments and senior colleagues including 4 studios, social strategy team. o Strong organisational skills though consistently keeping my projects organised in my diary and a colour coded file system. o Confident applying tone of voice guidelines for a twitter script for Film 4 supported with the implementation of brand guidelines to ensure high quality short form written content, enhancing my copywriting skills.
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Skills
  • Marketing
  • Leadership
  • Communicating Ideas
  • Content Marketing
  • Blogging
  • Adobe Premiere Pro
  • Social Media
  • Organisation
  • Time Management
  • Creative Thinking
Education
    Leeds Beckett University logo
    Leeds Beckett University logo
    Ba (hons) marketing with advertising managementLeeds Beckett University
     - Leeds, United Kingdom
    2.1 Graduate with Dual CIM Status Client Projects for organisations including The Shopper Agency, Green Gecko, The Plantroom. Awards include; Beckett Bronze award certificate and Platinum volunteering certificate, * PR ( Persuasive Cultures) module 63% * Managing Marketing Projects 62% * Consumer Insight 50% * Media Planning 70% * Creativity and Innovation % 70 * Celebrity and the Media 64% Other modules studies ; includes; Integrated Marketing Communications, Digital Marketing, Marketing Research, Principles Of Advertising, Advertising Strategy. From my degree, I gained excellent researching skills and developed a strong credible academic knowledge through the application of credible databases. That include BARB, WARC, Emerald, Statista and Mintel as well as SAGE publishing JSTOR and Science Direct, Acorn.ac.uk. Some of my academic work has been published on research gate as well.
Awards
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    Media Studies 2nd Best Pop Music Video Creation and Editing of 2018Notre Dame Catholic Sixth Form College
    An award for excellent editing of my Pop music video for the soundtrack Not About Love by Aluna George. The video features my old classmates and was inspired by Calvin Harris How Deep Is Your Love with regards to special effects, produced through Adobe Premiere Pro. Video at : https://www.youtube.com/watch?v=sYkcWpKwA6U
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    Art and Design Shield of 2016 AwardCorpus Christi High Schoo
    An award for outstanding excellence within my Art and Design GCSE with my name printed on the shield.