Alec Bartlett

Freelance Creative

London, United Kingdom
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About me

A versatile creative that can art direct and write. Comfortable leading a team, visualising ideas and lighting up a pitch room. With a sweet spot for challenger brands. Working and consulting on everything from large scale TVC's, to micro-social campaigns. As well as directing brand positioning, tone of voice and identity. What you'll get: Ideas at speed – and the kind of guy that named his son after a potato. Portfolio at Projects with: TikTok, Dyson, Jaunt, ZohoOne, Oxygen, Alibaba Cloud and OVO Energy.

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  • Ideation
  • Creative Ideas
  • Communicating Ideas
  • Concepting
  • Strategic Thinking
  • Art Direction
  • Ad Copywriting
  • Creative Direction
  • Advertising
  • Graphic Design

Companies I’ve worked with

  • T

    The Specialist Works

    • T

      The Working Class Creative Ltd

      Work history


      Jan 2020
      • East London, UK
      • Freelance
      • Putting brands, strategies and creatives under what I term the ‘working class lense’. An unfiltered, often brutal and sometimes backward lens. Asking questions, challenging norms and probing assumptions from the only person who matters, your customer. Chipping away at the brief, making marketers, creative teams and business owners feel uncomfortable. Focussing their attention. Exposing the real problem we need to solve. Finally creating something that your team loves, your competitors envy, and your customer buys.


      Associate Creative Director

      The Specialist Works

      Mar 2011 - Dec 2019
      • London, United Kingdom
      • Full Time
      • Needless to say, you had to be a specialist at The Specialist Works. My specialism was generating a response from performance adverts. Once I proved myself I was tasked with growing a team and helping build a stand-alone creative agency. Successfully steering the team to several high-profile pitch wins including TikTok, Rocket League and Alibaba Cloud. As well as directing brand positioning, identity, tone-of-voice, and integrated campaigns for PrepayPower and Jaunt.



      National Diploma in Graphic Design

      University of The Arts London (UAL)

      Sep 2006 - Jun 2007
      • Elephant and Castle, London, UK