A versatile creative that can art direct and write. Comfortable leading a team, visualising ideas and lighting up a pitch room. With a sweet spot for challenger brands. Working and consulting on everything from large scale TVC's, to micro-social campaigns. As well as directing brand positioning, tone of voice and identity. What you'll get: Ideas at speed – and the kind of guy that named his son after a potato. Portfolio at alecbartlett.co.uk Projects with: TikTok, Dyson, Jaunt, ZohoOne, Oxygen, Alibaba Cloud and OVO Energy.Locked Pro Plan feature
Putting brands, strategies and creatives under what I term the ‘working class lense’. An unfiltered, often brutal and sometimes backward lens. Asking questions, challenging norms and probing assumptions from the only person who matters, your customer. Chipping away at the brief, making marketers, creative teams and business owners feel uncomfortable. Focussing their attention. Exposing the real problem we need to solve. Finally creating something that your team loves, your competitors envy, and your customer buys.
Needless to say, you had to be a specialist at The Specialist Works. My specialism was generating a response from performance adverts. Once I proved myself I was tasked with growing a team and helping build a stand-alone creative agency. Successfully steering the team to several high-profile pitch wins including TikTok, Rocket League and Alibaba Cloud. As well as directing brand positioning, identity, tone-of-voice, and integrated campaigns for PrepayPower and Jaunt.