A versatile creative that can art direct and write. Comfortable leading a team, visualising ideas and lighting up a pitch room. With a sweet spot for challenger brands. Working and consulting on everything from large scale TVC's, to micro-social campaigns. As well as directing brand positioning, tone of voice and identity. What you'll get: Ideas at speed – and the kind of guy that named his son after a potato. Portfolio at alecbartlett.co.uk Projects with: TikTok, Dyson, Jaunt, ZohoOne, Oxygen, Alibaba Cloud and OVO Energy.
- Jaunt – This is a carWho would have thought short-term car insurance could be so fun? I loved working on Jaunt, the project enabled the team to flex all their creative muscles – strategy, copy and art. Managing a small team I lead the entire project from start to finish, building a brand from the ground up to disrupt a dry category with a tone, identity and campaign that focused not on ‘cover’ but on ‘opportunity’ and crucially to go grasp it! Creative Direction – Alec Bartlett Strategy – Aparna Bangur Art & Design
- TikTok – What are you waiting for?Never heard of it? Where have you been!? TikTok is a new – Chinese owned – social media platform for short-form video. Its purpose, to create a space where people can share their talents, not feel judged and have fun. The challenge was to produce content that would educate and appeal to a slightly older demographic and get them to download the app. I was heavily involved with the ideation and treatment of the 60s and viral trend produced.
- Oxygen – We believeOxygen is a new North American online bank, specifically for freelancers. Who wanted to be recognised as a brand, not a bank. So we needed to stand for something more than just a simple, easy-to-use finance product, we wanted something that reflected freelancers values. ‘We believe’ was a campaign that reminded customers of why they do what they do and gave them the self-belief to succeed, aligning Oxygen as a part of their extended support network.
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DirectorThe Working Class Creative Ltd
East London, UKFreelance
Putting brands, strategies and creatives under what I term the ‘working class lense’. An unfiltered, often brutal and sometimes backward lens. Asking questions, challenging norms and probing assumptions from the only person who matters, your customer. Chipping away at the brief, making marketers, creative teams and business owners feel uncomfortable. Focussing their attention. Exposing the real problem we need to solve. Finally creating something that your team loves, your competitors envy, and your customer buys.
Associate Creative DirectorThe Specialist Works
- London, United KingdomFull Time
Needless to say, you had to be a specialist at The Specialist Works. My specialism was generating a response from performance adverts. Once I proved myself I was tasked with growing a team and helping build a stand-alone creative agency. Successfully steering the team to several high-profile pitch wins including TikTok, Rocket League and Alibaba Cloud. As well as directing brand positioning, identity, tone-of-voice, and integrated campaigns for PrepayPower and Jaunt.
- Creative Ideas
- Communicating Ideas
- Strategic Thinking
- Art Direction
- Ad Copywriting
- Creative Direction
- Graphic Design