With aspirations of working in the entertainment industry, I started my journey in Hamburg, Germany, studying film production and photography. After graduation, I was eager to expand my expertise in digital and influencer marketing, working for Pulse Advertising, one of Europes leading Influencer marketing agencies. Working closely with founders Lara Daniel and Chris Kastenholz, both achieving a place on the Forbes 30 under 30 list, allowed me specialise my skillset and gave me a tremendous amount of insight in the industry as well as startup culture. I went to Los Angeles and eventually ended up moving to London full time, where I was fortunate enough to meet Thomas Knights, Creative Director of Red Hot and started working for the company as Digital Marketing Manager, intending to work towards a more significant role within the company. Now, almost two years later, I have built a team of incredibly skilled and talented individuals and am working as the Managing Director for Red Hot. My work allows me to combine my creative background as well as production and business mindset all in one. I enjoy making new connections outside of the job and expanding my network to connect with different entrepreneurs, leaders and creatives all over the globe, resulting in projects like the production of Bimini's latest music video or working with LGBTQ+ magazines to talk about matters of diversity and representation.
Outside of work I'm usually travelling, exploring different cities and cultures, meeting new people and I spend a good part of my life staying active and keeping fit. Most times I will document my travels and shoot locations and lifestyle imagery either digitally or film.
Work history
Managing DirectorRed Hot
London, United KingdomFull Time
Sales and Financing
* Developing business plan and pitch strategies for investor and shareholder acquisition
* Raising over £100.000 in funding for the company
* Conducting competitor analysis and market research to improve sales across all company channels
* Developing marketing strategies, budget allocation, timeframe and KPI's to analyse and increase performance of campaigns
* Analysing sales reports incorporating targets, KPI evaluation and learnings from previous reports consisting of relevant learnings and weekly reports from team departments
* Implementing budget and resource allocation across production, marketing and staff
* Managing the business' accounts including Payroll, VAT returns and taxes
Team Leadership
* Expanding the company’s team from recruitment to hiring and onboarding process
* Implementing company policy and maintaining productive and positive working environment
* Supervising team workflows and conducting quarterly performance reviews
* Leading board meetings, communicating brand targets, identifying challenges as well as recognising and celebrating achievements
* Developing marketing and revenue strategies in collaboration with the team leads, establishing budget, timeframe, KPIs and deadlines
Product Development
* Leasing with manufacturer and company warehouse to streamline global shipping release overseeing and managing sampling, design and shipment process in both printed goods and fashion
* Identifying opportunities within supply chain and aligning development and delivery strategy
* Managing global trade and duty, tax and VAT regulations with particular emphasis on UK, Italy and Portugal
* Researching suppliers to accommodate design and high-quality needs
* Building and fostering relationships with factories, designers, manufacturers and developers within the UK and overseas
* Budget allocation for design, sampling and production
Digital Marketing ManagerRed Hot
- London, United KingdomFull Time
* Managing the company’s social media channels including Instagram, TikTok, Facebook, Pinterest
* Content creation and scheduling, caption, tag and post across social channels
* Creative direction and curation of stories and feed
* Competitor and SWOT analysis
* Posting and scheduling of stories, driving revenue and informing customers of company’s sales and offers
* Community management: answering to comments and DMs, tagged pictures and users
* Engaging with audience and similar accounts in the industry
* Influencer relations: scouting and networking with influencers and content creators, identifying opportunities for collaboration, updating influencer database
* Maintain consistent brand messaging throughout all platforms
* Strategy development in collaboration with Creative Director
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Innovate and present new platforms and marketing strategies
* Website optimisation and analysis of data to draw key recommendations
* Create and manage email marketing campaigns
* Brainstorm ad creatives and strategies for growth
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Skills
- Digital Marketing
- Team Management
- Creative Direction
- Brand Building
- Team Leadership
- Marketing
- Digital Consulting
- Consulting
- Brand Consultancy
- E-commerce
Education
U
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Bachelor of Arts (BA) University of applied sciences Mittweida
- 20099 Hamburg, Germany