I am a strategist driving business through brand, experience and innovation. Friends and colleagues know me like a lateral and critical thinker who is always open to new challenges and ways of working. I am an organised and detail-oriented workhorse that never loses track of the big picture. I believe collaboration is the key to success, yet I am unafraid to lead and take on initiatives on my own. A self-declared bibliophile, I am constantly searching for new sources of learning: travelling always being one of them.
I graduated from Princeton University with a B.A. in Architecture and a certificate in Latin American Studies. During my Princeton education, I experienced the theory and practice of architecture at different scales: from the consumer product to the city. I decided to obtain a certificate in Latin American studies as a means to remain connected to my Mexican roots. Luckily, I was able to combine both of these subjects in my senior thesis, which explores the architecture of Mexican beach resorts.
Besides my professional interests, I am a runner. At Princeton, I was a four-year varsity member of the men's cross-country and track & field teams. Being a student-athlete taught me to perform at my best under high-stress. Though there were challenges on and off the track, being a collegiate athlete prepared me to tackle those and any future obstacles.
Work history
Strategist
London, United KingdomFull Time
A strategist at Saffron helps ambitious clients define brand strategies with a particular focus on experience design and innovation to build solid brand cultures. Below, some of my previous achievements:
-Worked with and pitched for clients in multiple sectors, including Retail, Health, Education, Hospitality, IT, Media, Shipping, Logistics, Auto, Heavy Industry, Banking, Insurance, Professional Services, and Not-for-profit.
-Crafted a new brand strategy and visitor experience for one of London’s most iconic museums.
-Assisted in the innovation and development of a natively digital credit card experience for one of the largest credit card issuers in the world.
-Led and facilitated multiple naming workshops for B2C and B2B clients alike, including one of the Netherlands’ largest producers of gas and electricity.
-Devised a communications plan for an American multinational enterprise IT company, and a thought leadership strategy for a top NY-based architecture firm.
Strategist
- London, United KingdomInternship
A strategy intern at Saffron helps the strategy team define what an organisation stands for; craft memorable brand-led experiences; help innovate and develop new products and services, and shape distinct brand personalities leading to strong brand cultures. Below, some of my achievements:
-Assisted a global strategy implementation firm in defining a new brand strategy and visual identity.
-Helped a leading Danish retailer target the Millennial generation by elaborating an in-depth report on current market trends and multi-channel communication strategies.
-Developed a market reputation study for a top Irish law firm who aimed to improve its communication materials, especially in the CSR and thought leadership areas.
Skills
- Brand Strategy
- Service Design
- Customer Experience
- Lateral Thinker
- Inovation
- Analysis and Research
- Thought Leadership
- Communications Planning
- Brand Naming
- Detail Orientated
Education
BA
- Princeton, United States
- BA in Architecture
- Certificate in Latin American Studies.
- Senior Thesis titled "Masked Exoticism: Relating Architecture to Authentic Experiences in Mexican Beach Resorts"