Alena Aglaia Zuschmann
Available

Alena Aglaia Zuschmann

Graphic DesignerAmsterdam, Netherlands
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Connections
Frederique Verblakt
Paul Creswick
Basit Mahama
Alena Aglaia Zuschmann
Available

Alena Aglaia Zuschmann

Graphic DesignerAmsterdam, Netherlands
Projects
  • MYSTERY
    MYSTERYA typographic art project for the PR agency Ecker & Partner based in Vienna. First drafted digitally, then adjusted by hand and finally the letters of the customized font have been cut out of anthracite transparent acrylate using a laser cutter. These letters have then been attached to a plexiglass board.
  • 8th Wiener Bierfest 2017
    8th Wiener Bierfest 2017Pure beer enjoyment in the Viennese city center! Every year, numerous Austrian breweries gather in the first district of Vienna. The Viennese Beer Festival is now a fixed Date in the annual calendar of events and offers the whole variety of local brewing culture for experiencing and tasting. A „Bierwegweiser“ with all stations and varieties was designed and produced for the perfect orientation for all visitors. The Viennese tradition and innovation were combined in a contemporary design.
  • AZ'THEKE (PACKAGING PROJECT)
    AZ'THEKE (PACKAGING PROJECT)AY CARAMBA! »Deep in the jungle of the naschmarkt, South American specialties meet the Austrian jaus'n!« In the semester project »package design« at the New Design University in St. Pölten, I worked with Karoline Kirner on the fusion of two cultural heritages. The starting point of the theme was the "Amster Pro" (2015) by the Chilean type designer Francisco Gálvez, to which a product series should be developed. The font contains a rich set of ornaments, which reminded the students immediately of fabric and embroidery patterns from the alpine region. In the course of the research there were further similarities in the folkloristic patterns of the two cultural circles. This was the inspiring idea for the product idea: a colorful mix of Austrian and South American delicacies marketed under the brand name "az'theke" - an allusion to the shop counter as a meeting point. The Viennese Naschmarkt was conceived as an ideal place to sell, which takes the streetfood idea of ​​the product line into play. The connecting idea flows into the illustrations in which Aztec masks, which form a substantial part of the corporate identity, as well as Austrian elements of the costume. They were screen printed on handmade paper. Linguistic emphasis was also placed on fusion, such as the soft drink "¡hola! Holler "or" ludmillas tortillas ". From the world of the Aztecs originate product names such as "popocaté brett'l" or "chichén spritzer". The advertising posters mirror the concept idea with the division into a South American and an Austrian half. This project is gonna be published in the Novum Magazine soon!
Work history
    U
    U
    Production ArtistUnder Armour
    Amsterdam, NetherlandsFull Time
Skills
  • Typography
  • Typography Design
  • Editorial Design
  • Adobe CS
  • Layout
  • Packaging Design
Education
    U
    U
    Design Summer SchoolUnder Armour
     - Rotterdam, Netherlands
    n
    n
    Bachelor of Arts and Design (BA)new design university
     - St Pölten, Austria
    Department: Graphic and Information Design
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