With art and fashion studies in San Francisco and Milano, Alena Ladovskaya has been a well-known name in the world of creative fashion for more than 14 years, and it is the most reputable fashion illustrator in Russia. She recently made the step into entrepreneurship, establishing her independent creative studio, dedicated to highlighting the beauty and the value that artists who are passionate about fashion can create. Fashion Illustration Studio.
Alena is an ambassador of Faber – Castell and Winsor & Newton in Russia. Her sense of style and talent are acknowledged by prestigious brands and publishers, having successful collaborations with clients as Lancome, Dior, Gucci, Tiffany, Montblanc, Vogue, Harper’s Bazaar, Elle, and many others.
Projects
- PR campaign Sokolov Ladies. Digital advertising & smmSeries of fashion illustrations created for the launch of the new collection of jewelry pieces. Each of 10 ladies feature different style of the collection. Hand-drawn illustrations are integrated with photos of the products in the style of digital collage. Illustrations were used for the marketing & smm campaign and for the test "What Sokolov lady are you?" in the blog of the brand. Client: Sokolov Jewelry
Work history
CEO & art director
Moscow, RussiaFull Time
First agency focused on art and illustration for luxury retail business.
Services include:
-Advertising images
-Animations & interrogation of art into video content
-Prints for textile
-Editorial illustration
-Art-collaborations with brands
-Event-illustrations - artist drawing at Dior, Montblanc, LV, Hugo Boss events
-Caracter design
-Interior design
- Fashion photo/video/animation content - all in 1 day experience
-Art direction
-Visuals for smm
Clients: Dior, Louis Vuitton, Montblanc, Lancome, Swatch, Mercury, TSUM, Barvikha Luxury Village, Eden Couture, Zasport, Ruban, etc
Magazines: Vogue, Harper/s Bazaar, Elle, Elle Decoration, L'Officiel, Numero, Glamour, Tsum, Mercury, etc.
Chief of creative department
- Full Time
My work at Creative Department in TSUM Department store included:
-Full service of Department store for any design development 24/7
-37 shop windows at TSUM, 20 at DLT and 11 at Barvikha Luxury Village
-in-store promotions (seasonal promotions and Christmas Bazaar)
-advertising: creating, drawing, preparing working files of all advertising images for TSUM and DLT, including graphic concepts and photography.
-Advertising campaignt with supermodels and top high-fashion photographers: Cindy Crawford, Lara Stone, Malgosia Bella, Eva Herzigova, Naomi Campbell. Personally created and drew all sketches and moodboards for campaigns with Mert&Marcus for TSUM.
- Editorials : fashion-shooting in the Alps, in Bali and other countries.
- subject photography - still life +illustration - the new format of the submission - fashionmorte.
- Advertising campaigns in a format of illustrations
- Creative Department development/team building : getting the crew together for TSUM Moscow & DLT Saint Petersburg. Team consisted of 20-100 people (number varies within years of growth of the company) of different specializations: designers with different profiles, from artists and academics to the 3D conceptual designers, type designers, web designers, graphics, painters, vm, production, sculptors.
- Window production supervision: buying sesions for props& Christmas decorations in Paris and Frankfurt.
-Instore: creating concept of visual merchandising of the store - VM books, concept mannequins, design of promotional areas, ordering equipment, working closely on interior design with the architectural Department
-VM trainings in Department stores worldwide
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Skills
- Fashion Illustration
- Art Diection
- Stylist