alessandra leone

I’M A CREATIVE THINKER. My approach is smart, inquisitive and inspirational. A fiercely passionate motion graphics designer, art director, live visuals artist and director. I'm a professional shapeshifter with a strong visual signature – bold yet decisive, minimal but impactful. Concepts, solutions and communication drive me. A natural leader and collaborator, my work is powered by shared projects and experiences. Whether in-house or freelance, I’ve built a reputation as a design hotshot. I collaborated with many inspiring and forward-thinking studios and agencies in Berlin and abroad to produce work for clients as Adidas, Volkswagen, Mercedes-Benz, BMW, Philip Morris, Cisco, Zalando. A visual communicator, collector, connector, and creator. I have over 10 years of experience in creating digital animated content for brands. In parallel, my practice extends to new fields of development in collaboration with artists, designers, musicians, dancers. I am co-founder of the interdisciplinary performance group StratoFyzika and, with Zoë Mc Pherson, of the hybrid label _sfx_. “With respect to the rules, there are no rules.” With a relentless drive to question, research, speculate and create, I combine technology, unconventional sounds and all things visual. The result: illuminating multisensory experiences and cutting-edge new digital media works. From generative design to interactive media installations and ad-lib stage visuals, my projects are as diverse as my roster of collaborators.