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Master student in Marketing Communications - Promotional Marketing and Event Management based on Magnum/Wall's - Distinction - Buyer Behaviour group work based on Victoria's Secrets - Distinction - Marketing and Brand Strategy group work based on Twinnings Tea - Distinction - IMC Project on British Airways
Field and desk research about tea consumption behaviour in the UK, in order to provide creative insights and relevant trends for NPD to a major soft-drink brand.
Accounts: Havaianas, MAPFRE, Bradesco, Honda, SOS Mata Atlântica and Pagseguro. • Coordinating digital and social media projects, maintaining the relationship with clients, providing brief to all areas and controlling workflow within all project’s team (creative, planning, media buying, analytics and monitoring); • Responsible for controlling and negotiating project deadlines and budgets, assuring a high standard of quality • Responsible for validating and coordinating owned, earned and paid media reports for all clients • Community Manager of client's social media platforms Skills: multitask; team leader and organisation; ability to deal with different areas, GA Analytics, Facebook Insights and Google Adwords; Hootsuite Pro and SocialBakers. Achievements: - Havaianas local, global and LATAM online and social media positioning strategy and implementation; social media guidelines (brandbook) to ensure cohesive regional and global content and online activations strategies; - Coordinated in-store event, live online broadcasting and social media competition with online fanbase, to launch Havaianas special edition, endorsed by renowned street artists "Mulheres Barbadas" (More than 28.000 viewers and the product being sold out ). - Coordinated creation and planning team as well as suppliers in order to develop MAPFRE institutional online campaign 2014 (3D short video, game and promotion)and extended online content for the TV campaign - more than 2,300 views on Youtube. - Coordinated video campaign project for promote Bradesco's online token (Over 13.000 views on Youtube); MAPFRE and BBSeguros series to promote life insurance product during "Pink October" (5 videos testimonies, nearly 2 million views) - Assisted the planning and creative teams with the social media branding projects for Havaianas, MAPFRE, Honda and SOS Mata Atlantica (non-governmental organisation); - Coordinated UX (user experience) research on MAPFRE brokers’ website.
Clientes: Unilever, Reckitt Benckiser e Kimberly Clark. • Responsible for the brand’s customer relationships on social media channels (Social CRM); social network analysis for clients such as Unilever Brazil, Kimberly Clark and Reckitt Bensicker; elaboration and presentation of social media monitoring reports; • Data mining for brand and customers special interaction; • Online CRM experience for Facebook pages of all Unilever (Brazil) brands; Skills: CRM through Siebel Technology (Oracle); social media monitoring and CRM tools; Social Media data analyses; Achievements: - Assisted in the strategic development to the unification of Unilever (Brazil) traditional customer services with social media customer services. - User content generation project to create live short videos and Q&A with hair specialist in both Dove and Seda brands.