Alessandra Rielli

Alessandra Rielli

United Kingdom
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45

Connections
Matt Willey
Micaela McLucas
Richard Keeling
Alessandra Rielli

Alessandra Rielli

United Kingdom
Projects
  • UNILEVER - SEDAOne of the campaigns I consider amongst the most interesting I was in charge of was the activation of users on Seda’s Twitter profile (Unilever). In that project, through the use of a specific monitoring tool, I was responsible to find people; communities and influencers that were talking anything related to the keywords “my hair”. As soon as an opportunity was identified, I was able to create a unique interaction giving tips and suggestion accordingly to what the user had said. The feedback was
  • BRADESCO | Celular Humano
    BRADESCO | Celular HumanoIn 2014, Bradesco (one of the largest bank in Brazil), needed to boost its users of mobile app, and inform them about the possibility to use iToken during mobile transactions. Our challenge was to create a online video that would be fun and very different from the traditional marketing communication and campaigns of the bank. The idea was to dress a man as a mobile, and take him to different places in São Paulo to interact with people. The video was a success and helped to increase the use of iToken and improve brand's image among internal marketing team.
  • MAPFRE | Se tem MAPFRE, Tá Resolvido
    MAPFRE | Se tem MAPFRE, Tá ResolvidoIn 2014, MAPFRE insurance decided to extend the offline institutional campaign to online platforms, in an engaging and unique storytelling format. Our challenge was to create an extension of the offline (tv) advertisement to the digital channels, focusing on user’s engagement. In that situation, I was deeply involved on all steps of the campaign and also had to coordinate, simultaneously, the internal team and all the external suppliers such as video producers, 3D animation and website development teams, always controlling deadlines and budgets. The whole campaign included: - webpage development - monitoring and analytics follow up - 3D video production - game production
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Work history
    MA Marketing Communication
    Master student in Marketing Communications - Promotional Marketing and Event Management based on Magnum/Wall's - Distinction - Buyer Behaviour group work based on Victoria's Secrets - Distinction - Marketing and Brand Strategy group work based on Twinnings Tea - Distinction - IMC Project on British Airways
    Freelancer
     - 
    Field and desk research about tea consumption behaviour in the UK, in order to provide creative insights and relevant trends for NPD to a major soft-drink brand.
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Skills
  • Advertising
  • Marketing PR
  • Digital
  • Google Adwords
  • Photoshop
  • Marketing Communications
  • Digital Social Media
  • Google Analytics Basic
  • Hootsuite Pro
  • Marketing Communications Strategy
  • Digital Social Media Strategy
  • Social Bakers
  • Team Coordination
  • Communications Campaign
Education
    MA Marketing Communications
     - 
    Tourism
     -