Projects credited in
- As Seen On MeGet inspired. Showing off people's style through social media.
- Next Level You.Client Name: ASOS.com Project Name: Next-Level You For ASOS’ Summer Occasion-wear Campaign, we wanted to achieve an emotional connection with the 20-something audience. A common theme we all related to was the journey to the event when you look and feel ‘Next-level’ and the juxtaposition of your surroundings which are rather ordinary. Then once your at the party and you’re with your loved ones nothing else matters We shot beautiful images mirroring that narrative and also shot 4 films, you can watch this in the links below. View Mens Project View Womens Project
Work history
International EditorASOS
London, United KingdomFull Time
In addition to previous responsibilities:
- Curating the Fashion and Beauty Feed, editing global features and writing local stories relevant at key retail and consumer calendar
- Developing a content strategy for the launch and exponential growth of the in-country ASOS Instagram profile
- Building and nurturing ongoing relationships with a wide network of on-brand digital influencers, with the aim of creating UGC hosted on the influencers platforms and reaching an even wider target audience
- Identifying partnership opportunities with publications and companies and liaising with the marketing team for the successful delivery of collaborations, from concept to live implementation
- Creation of paid social campaigns for Facebook, Twitter and Instagram with ad-hoc copy and visuals to increase customer reach, engagement and loyalty
Junior EditorASOS
- London, United KingdomFull Time
- Copywriting and localising global content, shaping the tone of voice and brand guidelines for all the owned channels (website, social media accounts) for the Italian market
- Launching and maintaining daily the in-country Facebook and Twitter accounts with the support of the Italian Editorial Assistant
- Briefing and contributing to local and global campaigns, in line with the quarterly global trade calendar and business objectives, liaising with the marketing team
- Generating, analysing and leveraging e-commerce insight reports to deliver relevant compelling content for 20-something core customers
- Supporting the Customer Care team, providing in-language style guidelines for all interactions with the customer, both on- and off-site
+ Show more
Skills
- Social Campaign
- Social Content Strategy
- Content Strategy
- Campaign Concept
- Ecommerce Content
- E-commerce
- Retail Marketing