Alessandra Russo

International Editor - Italy

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Editor - Social Media Strategist - Copywriter
  • Andrew Barber
  • Philippa Payne
  • Alex Stolz

Projects credited in


  • Social Campaign
  • Social Content Strategy
  • Content Strategy
  • Campaign Concept
  • Ecommerce Content
  • E-commerce
  • Retail Marketing

People I’ve worked with

View all

Companies I’ve worked with

View all
  • ASOS


    • Fashion
  • F

    For myself

    Work history


    International Editor


    Apr 2014
    • London, United Kingdom
    • Full Time
    • In addition to previous responsibilities: - Curating the Fashion and Beauty Feed, editing global features and writing local stories relevant at key retail and consumer calendar - Developing a content strategy for the launch and exponential growth of the in-country ASOS Instagram profile - Building and nurturing ongoing relationships with a wide network of on-brand digital influencers, with the aim of creating UGC hosted on the influencers platforms and reaching an even wider target audience - Identifying partnership opportunities with publications and companies and liaising with the marketing team for the successful delivery of collaborations, from concept to live implementation - Creation of paid social campaigns for Facebook, Twitter and Instagram with ad-hoc copy and visuals to increase customer reach, engagement and loyalty


    Junior Editor


    Oct 2012 - Apr 2014
    • London, United Kingdom
    • Full Time
    • - Copywriting and localising global content, shaping the tone of voice and brand guidelines for all the owned channels (website, social media accounts) for the Italian market - Launching and maintaining daily the in-country Facebook and Twitter accounts with the support of the Italian Editorial Assistant - Briefing and contributing to local and global campaigns, in line with the quarterly global trade calendar and business objectives, liaising with the marketing team - Generating, analysing and leveraging e-commerce insight reports to deliver relevant compelling content for 20-something core customers - Supporting the Customer Care team, providing in-language style guidelines for all interactions with the customer, both on- and off-site


    Digital Copywriter


    Jul 2012 - Oct 2012
    • London, United Kingdom
    • Freelance
    • - Localising copy across channels, from homepage to weekly newsletters, for both womenswear and menswear collections - Contributing ideas to the international editorial team for the creation of global and local cross-platform content - Creating templates and providing ad-hoc reactive lines for the Customer Care team, shaping a tone of voice consistent with the brand image and communications on all channels


    Creative Editor

    For myself

    Jan 2008 - Apr 2018
    • London, United Kingdom
    • Freelance
    • - Write copy for on-line and offline communications, digital/web content, print advertising, TV scripts, brochures, promotional copy and advertorials - Discuss the client's requirements and core messages - Generate original copy ideas and taglines that catch the attention of the target audience