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Marketing Communications officer with experience in creating and executing marketing communications campaigns, and a genuine passion for storytelling & new media. My aim is to create brand awareness and engagement across different media platforms with stakeholders (press, top influencers, customers) through excellent content development, accurate media analysis and targeted market research, and an intense public & media relations activity. I am passionate about music, literature, communication and sport, I have collaborated for two years with ilBureau.com, a politics, culture and society blog published on Linkiesta, one of the main Italian independent online newspapers and with Tuttocalcioestero.it, an Italian website about foreign football. During summer of 2014, I also partnered with ilGiornale.it to cover the 2014 FIFA Football World Cup.
During my experience in Edelman, the world's largest PR firm, I have coverd the roles of Assistant Marketing Manager and of Marketing & Communications officer. I have contributed to create, execute and monitor campaigns for both local and international brands, increasing brand awareness and engagement with press and staleholders across different market sectors and media platforms (on/offline & social media). Among clients I have managed: press office activities for MARTINI and the UK Consulate in Milan.