Brand marketing manager, specialising in the campaign management of above-the-line advertising, with around 3years professional experience (2+ years in-house at Currys and Hewlett-Packard + 1 year at creative agencies), 4years academic experience (studying management and marketing at Russell Group universities up to M.Sc. Level 7), in addition to further qualifications and training with the likes of the Institute of Data & Marketing and The Chartered Institute of Marketing. In 2023 I recommenced my career in advertising following a career break, which was spent caring for an elderly family member before and during the recent pandemic.
At Currys I manage product-oriented above-the-line campaigns end-to-end across creative, production and media. These campaigns run in broadcast (BVOD, online video, & linear TV), digital display (including high-impact), audio (i.e. radio), and/or social media (i.e. Facebook or Instagram). It involves working with global brands (e.g. Apple, Bose, Bosch, Dyson, Google, HP, Intel, Lenovo, LG, Microsoft, Samsung, and Sony) to advertise their consumer electronics, across product categories, and Currys services to target audiences in the UK. Day-to-day I work on campaign delivery with our agency partners AMV BBDO, Team ITG, & Spark Foundry.
Work history
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Senior Advertising ExecutiveCurrys
London, United KingdomFull Time
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Senior Account ExecutiveMcCann | Interpublic Group
- London, United KingdomFull Time
Client: Cigna (Healthcare Insurance, top #5 firm in USA) https://www.cignaglobal.com/
- Supported the Business Director and Account Director on the creative development and production for the global Cigna account, a top #5 USA healthcare insurance firm, on 2 campaigns for their expatriate insurance product.
1) Creative origination for Middle East markets with the messaging ‘world class health insurance has arrived’ as part of launching the product in the region across out-of-home (OOH), radio and digital media channels.
2) Creative origination for Asian markets with the messaging ‘life is unwritten, let’s go write it’ as part of growing market share of their expatriate insurance product in the region across digital and social media channels.
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Skills
- Campaign Management
Education
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MSc MarketingUniversity of Bristol
Bristol, United Kingdom
Dissertation title: ‘Nostalgia – its delicate, but potent. How did FMCG brands use nostalgia in their TV advertising when targeting UK audiences pre-pandemic?’ - exploring the concept of nostalgia marketing.
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BSc Business ManagementUniversity of Birmingham
- Birmingham, United Kingdom
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Dissertation title: ‘Structural straitjackets continue to stifle integrated success at Silicon Valley's original start-up’ - exploring the concept of integrated marketing communications. Using Hewlett-Packard and its Omnicom agencies as a case study, it evaluated the organisational barriers inhibiting IMC implementation.
Awards
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Award in Marketing (Level 4)Institute of Data & Marketing (IDM)
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Award in GDPR (Level 4)Institute of Data & Marketing (IDM)
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