About me
Ten plus years’ experience in advertising sales and account management with a strong commercial understanding and knowledge of digital, programmatic, search, creative solutions and print advertising delivering both performance and brand goals. A proactive team lead who is highly motivated and committed with a proven ability to perform effectively under pressure as well as autonomously. A sociable and outgoing person with excellent interpersonal and presentation skills, quick to grasp new ideas and concepts and enjoys a challenging, fast-paced environment. Valuable experience gained in the online advertising sector with an ability to manage and cultivate key client and agency relationships at a senior level.
Work history
Sales ManagerAmazon
- London, United KingdomFull Time
Key Responsibilities & Achievements
• Performance and growth of key accounts within Entertainment field sales organisation specialising in video games and movie clients.
• Sell across all Amazon Advertising products including video, display, creative solutions, search and programmatic.
• Manage accounts for the following brands: Nintendo, Ubisoft, EA, Bethesda (Pan-EU lead), Paramount Pictures (Global lead) and MGM.
• Global account lead for Paramount Pictures, responsible for pitching and selling across all markets (excluding US & CA).
• Motivate and oversee performance of account team including account manager and creative campaign manager.
• Plan and implement sales strategy with strong focus on pipeline management, accurate forecasting and identifying growth opportunities.
• Consultative selling style offering high level of service from initial response and pitch through to campaign optimisation and reporting.
• Grow and develop trusted relationships at a senior level with agencies and client direct, becoming an expert on their business.
• Create and maintain digital sales collateral to be used by the wider team (display, creative solutions, audience, content, social, CRM).
• Proficient use of analytics and data platforms to support pitches and provide valuable insights and post-campaign analysis.
• Curate and deliver presentations at client and agency events to showcase Amazon Advertising products and services.
Head of Agency Sales, EMEATime Out Group
- London, United KingdomFull Time
• Consistently deliver sales targets across digital, mobile, programmatic, social, multi-platform creative solutions and print platforms.
• Oversee leadership of agency sales team with added responsibility for key agency accounts including Havas, PHD and MGOMD.
• Previous experience working with Starcom, OMD, m/Six and ZenithOptimedia, Rocket and Hearts & Science.
• Identify and close new business opportunities with direct clients outside of agency allocation.
• Experience in working on campaigns for a diverse portfolio of brands: O2, Sony, TSB, AXA, Sainsbury’s, Volkswagen, SEAT, Skoda, Warner Bros, Sony Pictures, Netflix, HBO, PayPal, Emirates, Virgin Atlantic, Dolby, Deezer, Pernod Ricard.
• Lead negotiations and track performance against agency trading agreements.
• Programmatic trading via SSP’s Rubicon and Adx. Create and maintain PMP’s, guaranteed orders and audience segmentation targeting.
• Manage data and insight contracts and training for sales team with the likes of TGI, NRS, IAB, comScore, Omniture and Krux..
• Member of IAB Research Council.
• Plan and implement quarterly sales strategy across agency patch with strong focus on pipeline management and accurate forecasting.
• Create and maintain digital sales collateral to be used by the wider team (display, rich media, audience, content, social, CRM).
• Team liaison with internal stakeholders across editorial, production, content and product.
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Skills
- Client Services
- Sales
- Strategy
- Business Development
- Programmatic Advertising
- Account Management
- Team Leadership
- Commercial Negotiation
- Creative Advertising
- Paid Search
Education
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BA(Hons) Professional Broadcast Production Ravensbourne College of Design and Communication
- London, United Kingdom