Ten plus years’ experience in advertising sales and account management with a strong commercial understanding and knowledge of digital, programmatic, search, creative solutions and print advertising delivering both performance and brand goals. A proactive team lead who is highly motivated and committed with a proven ability to perform effectively under pressure as well as autonomously. A sociable and outgoing person with excellent interpersonal and presentation skills, quick to grasp new ideas and concepts and enjoys a challenging, fast-paced environment. Valuable experience gained in the online advertising sector with an ability to manage and cultivate key client and agency relationships at a senior level.
Key Responsibilities & Achievements • Performance and growth of key accounts within Entertainment field sales organisation specialising in video games and movie clients. • Sell across all Amazon Advertising products including video, display, creative solutions, search and programmatic. • Manage accounts for the following brands: Nintendo, Ubisoft, EA, Bethesda (Pan-EU lead), Paramount Pictures (Global lead) and MGM. • Global account lead for Paramount Pictures, responsible for pitching and selling across all markets (excluding US & CA). • Motivate and oversee performance of account team including account manager and creative campaign manager. • Plan and implement sales strategy with strong focus on pipeline management, accurate forecasting and identifying growth opportunities. • Consultative selling style offering high level of service from initial response and pitch through to campaign optimisation and reporting. • Grow and develop trusted relationships at a senior level with agencies and client direct, becoming an expert on their business. • Create and maintain digital sales collateral to be used by the wider team (display, creative solutions, audience, content, social, CRM). • Proficient use of analytics and data platforms to support pitches and provide valuable insights and post-campaign analysis. • Curate and deliver presentations at client and agency events to showcase Amazon Advertising products and services.
• Consistently deliver sales targets across digital, mobile, programmatic, social, multi-platform creative solutions and print platforms. • Oversee leadership of agency sales team with added responsibility for key agency accounts including Havas, PHD and MGOMD. • Previous experience working with Starcom, OMD, m/Six and ZenithOptimedia, Rocket and Hearts & Science. • Identify and close new business opportunities with direct clients outside of agency allocation. • Experience in working on campaigns for a diverse portfolio of brands: O2, Sony, TSB, AXA, Sainsbury’s, Volkswagen, SEAT, Skoda, Warner Bros, Sony Pictures, Netflix, HBO, PayPal, Emirates, Virgin Atlantic, Dolby, Deezer, Pernod Ricard. • Lead negotiations and track performance against agency trading agreements. • Programmatic trading via SSP’s Rubicon and Adx. Create and maintain PMP’s, guaranteed orders and audience segmentation targeting. • Manage data and insight contracts and training for sales team with the likes of TGI, NRS, IAB, comScore, Omniture and Krux.. • Member of IAB Research Council. • Plan and implement quarterly sales strategy across agency patch with strong focus on pipeline management and accurate forecasting. • Create and maintain digital sales collateral to be used by the wider team (display, rich media, audience, content, social, CRM). • Team liaison with internal stakeholders across editorial, production, content and product.
• Generate £1,000,000+ sales annually from direct client and agency advertising sales through standard display CPM campaigns, sponsorships and bespoke packages. • Experience in selling and implementing large-scale pan-European marketing campaigns across numerous markets and websites. • Creative and strategic input at campaign planning stage. • Full campaign management with detailed reporting and analysis both during and following campaigns. • Primarily responsible for airline, tourist board and theatre/performing arts clients. • Train and support new members of the sales team. • Consistent ability to achieve and exceed annual sales targets through growing existing business and attracting new advertisers. • Hit annual targets for four successive years and generated first ever £1,000,000+ display sales revenue in 2013. • Negotiated increased year on year spend for key airline partners such as Delta Air Lines, Virgin Atlantic, Emirates and Lufthansa Group. • Produced European Media Sales collateral to assist teams across nine European markets sell multi-market campaigns.