Alex Crow

Digital Pojects Executive

  • LocationLondon, United Kingdom


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  • Marketing PR
  • CRM
  • Email Marketing
  • Project Management
  • Dreamweaver
  • Excel
  • Indesign
  • Photoshop
  • Word
  • Analytics
  • Web Content Management
  • Proofreading and Copy Editing
  • Front End Design
  • SEO and SEM
  • Html CSS Javascript

Work history


Digital Pojects Executive

The Orion Publishing Group

Sep 2013
  • – Manage company and author websites, working across a variety of platforms including Wordpress, Umbraco, Teamsite and bespoke CMS. – Project manage the development of key author and brand websites from inception to completion, overseeing both internal staff resources and external agencies to ensure successful delivery within planned time and budget. – Manage implementation of new digital systems and technologies, including onboarding of new CRM system and overhaul of corporate web architecture. – Web design and development of landing pages, microsites and larger websites using Wordpress, Tumblr, Squarespace and custom html for key authors and brands. – Project manage creation and development of apps for bestselling authors, including YouTuber KSI and Julian Fellowes’s BELGRAVIA. Develop strategy for improving alternative revenue streams within the traditional publishing industry. – Manage digital marketing campaigns: cross-platform promotion between websites, social media, paid advertising and email strategies. – Manage email campaigns of key brands from strategy to design, production and distribution. – Assess and report on web, email, app and social analytics to inform future digital campaigns and develop consumer profiles – data used to improve conversion rates. – Manage website and publishing of Orion’s classic crime ebook list: editorial, production, marketing and distribution responsibilities for over 800 titles. – Use Adobe Creative Suite to create assets for online and traditional marketing campaigns. – Run workshops and write documentation for emerging digital channels and platforms; inform colleagues about digital best practice and increase awareness of digital activity. – Undertake digital research projects.


Digital Marketing Assistant

Allianz Global Assistance

Apr 2013 - Aug 2013
  • Digital Marketing Assistant in B2B and B2C marketing team.


Marketing Assistant

The East India Company

Aug 2012 - Apr 2013
  • - Running digital marketing campaigns, involving social media and multimedia emailing strategies. - Creating marketing material using InDesign and Photoshop. - Working with bloggers and publicists to increase brand exposure. - Liaising with domestic and international clients to improve B2B marketing. - Planning, managing and marketing events including at The Oxford Literary Festival. - Cotent management of the company website and Amazon page. - Office administration.



MA Publishing Studies

City U

Aug 2011 - Aug 2013
  • Industry and business focused Masters in Publishing


MA(hons) Publishing

University of Edinburgh

Aug 2006 - May 2010
  • Spanish language and literature



Stationers' Guild Major Award

  • A financial scholarship from The Worshipful Company Of Stationers & Newspaper Makers for my Masters dissertation on Spanish Digital Publishing