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• Manage, review and approve all retouching of brochure and web imagery. • Prepare strategy for storing, managing and securing the digital assets of the company. • Act as communication point for all image requests and queries and ensure usage rights are integrated into metadata on DAM system.
• Managed repro process and colour accuracy for all womenswear imagery for website. • Assisted in designing a systematic procedure for storing and extracting information and maintaining databases. • Liaised with buyers to ensure supplier images were uploaded in a timely manner to meet product launch deadlines.
Reported to the Managing Director of a boutique development company based in Sydney. Developments include PACIFIC Bondi Beach, consisting of 112 luxury residences, boutique hotel, 5,500sqm of retail. Total end value AUD $450 million. • Commissioned photographers and coordinated with designers to develop consistent visual strategy and established relationships with galleries and photographers to access higher quality images on an exclusive basis. • Managed library of imagery and selected appropriate images for marketing collateral. • Ensured compliance to copyright images and obtained necessary permissions. • Edited raw photographs using Adobe Photoshop and designed page layouts using Adobe InDesign • Assisted with the location sourcing for photo and video shoots.
• Produced and translated online editorial content for high-end brands. • Researched and reported on latest fashion trend and provided voice-overs for videos. • Established excellent working relationships with photographers and camera crew and ensured all video production complied with legal constraints. • Assisted in the editing of videos, using Final Cut Studio.