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My name is Alex Edney, and I am a London based graphic designer. I have a deep passion for design and I relish working in a range of creative fields. My work ethic is strong and I use a high-level of attention to detail in what ever I do, including my work. I graduated from Bournemouth Arts Institute in May 2008 and since then I have been busy working as an in-house graphic designer for Opta and PERFORM.
In July 2013 Opta were acquired by multimedia sport content provider, PERFORM. This allowed Opta’s graphic design department to be merged into PERFORM’s corporate design team. During my time at PERFORM my responsibilities were increased to oversee a number of brands including Goal, Opta, Omnisport, Watch&Bet, Watch&Trade plus PERFORM’s own corporate branding. My position allowed me to continue working on a number of different disciplines and enabled me to gain a greater understanding of corporate branding but on a larger scale.
I began my role at Opta as Graphic Designer for the European based sports data company soon after leaving university. My position at Opta allowed me to cover a broad range of creative fields such as branding, information design and a wide array of digital design. The role also allowed me to work with, manage and build relationships with multiple third party companies, all of which were successful in improving the image of Opta. I was promoted to Senior Graphic Designer in 2012 but throughout my entire time at Opta I gained a fantastic and priceless amount of knowledge and experience.
A two week work experience course during my days at university. The responsibilities included idea work shops and brain storming for the Playstation Home feature that is currently being used on all Playstation 3 consoles. This is also where I began to develop my skills on Adobe AfterEffects.
The course taught us many aspects of design but primarily that the understanding that the visual element will always be second to the idea and principle itself.