About me
Creative strategist working in content & podcast production. Passionate music & film enthusiast.
Projects
- Hyundai Mercury Prize x Matt Acrylic activationA challenge Somethin' Else faces each Mercury Prize is finding ways to encourage shortlisted artists to share branded Hyundai Mercury Prize posts on their social feeds. Building on from our Album Receipts activation for the 2020 awards, we commissioned up-and-coming creator Matt Acrylic to paint miniature 3x3" versions of the 12 shortlisted albums and share them back to us as stills plus time-lapse videos we could deploy as IG reels - showcasing Matt's brilliant craftmanship and giving the arti
- COLLUSION: Everyone TogetherFor COLLUSION's rave-inspired 'Everyone Together' drop, Byte produced a lookbook which involved the brand's community on Instagram from end-to-end. Our audience directed the shoot via Instagram polls; voting on everything from styling to backdrops. Over 3 hours we asked 9 questions and accrued +40000 votes which were pivotal in creating the finished product. Credits: Agency: Byte London Art Direction: Taylar Wong Creative: Alex Elder & Immy Guest Accounts / Strategy: Sonika Phakey Motion / Edit
- Have You Heard George's Podcast S3 launch - BBC SoundsOrganic & paid social promo vids to launch Chapter 3 of Have You Heard George's Podcast? on BBC Sounds. Shot in the Somethin' Else basement. Credits Direction - Benjamin Jones (BBC) Camera Op - James Lloyd Production coordinator - Magda Ceron Post production coordinator - Lily Hambly Producer - Alex Elder Editing + Visual FXs - Emma Lansdown Audio mixes - Alex Elder Sound recordist - Joshua Gibbs Edit assistant - Ryan O'Meara Hair/Makeup - Heather Marnie Music - Benbrick
- RITUAL (Island Records) digital campaignRITUAL are producer-artist trio on a mission: to tell the story of love and loss in the digital era. Somethin' Else were tasked with managing the band RITUAL's social channels to support the release of their singles, 'Using' and 'Hard Times'. Armed with only a few band photos, lyric sheets & a press release outlining the band's "Dreamers Never Learn" concept; we set about creating and publishing content across all of the band's platforms (Instagram, YouTube, Spotify, Twitter, SoundCloud, Faceb
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Projects credited in
- Rave Litany 2 TeaserHaving surpassed our wildest expectations for a debut event back in April, we're returning to the cage at Grow for another sermon of hardcore that'll compel you to pump your fist in the air and not give a fuck if anyone's watching as you do it. DJ's on the lineup are tasked with answering the following question with their set: “What does rave music sound like now / what might it sound like 50 years from today?” Originated in 1989 in the UK as underground, often illegal gatherings in abandoned w
- Rave Litany : ReincarnateVideo Announcement for the 3rd Rave Litany. Rave n. any gathering of people centred around listening to and dancing to electronic music, as played by a set of live djs. Originated in 1989 in the UK as underground, often illegal gatherings in abandoned warehouses. Often characterised by the positive, psychedelic atmosphere. Litany n. a series of petitions for use in church services or processions, usually recited by the clergy and responded to in a recurring formula by the people.
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Work history
StrategistBBH
London, United KingdomFull Time
ProducerNTS Radio
London, United KingdomFreelance
Manage Monday & Friday night broadcasts.
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Skills
- Radio Production
- Copywriting
- Social Media Marketing
- Podcast Production
- Brand Messaging
- TOV
- Content Strategy
- Cultural Insight
- Creative Strategy
Education
U
U
BA maj. Economics & Marketing, min. Film Studies, 1stUniversity of Exeter
- Exeter, United Kingdom