Full-time Art Director, part-time Sausage Roll Maker. Always dogs, never cats. Sunday roasts can only be eaten on Sundays and all of life's problems can be solved by going for a run or a chat with my Mum.
- British Army Content HubThe Army needed a video campaign that helped candidates make the biggest decisions of their life. They needed approachable and engaging content that: • Helps candidates decide whether the Army is right for them • Immerses them in Army life • Increases the dwell time on the careers site Our audience was 18-24 year olds. And we wanted to capture their attention, encourage them to find out more and make a positive impact on their decision to join. We needed to give them the world of the Army in