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• Creatively produce digital content at Southern California-based events including: collegiate campaigns, athlete integrations, cultural events and music activations • Strategically create, organize, implement and manage marketing campaigns at live events through the Red Bull social channels in Southern California
• Successfully activated over 20 student-related marketing events, reaching 15,000+ consumers in 2 years • Strategically tailored Red Bull’s global business objectives to the Greater Los Angeles region which led to an increase in collegiate consumer acquisition • Effectively marketed and sold Red Bull in the most competitive energy drink market by increasing brand exposure through cultural events, audio/video media, and action sport exhibitions
• Created and maintained increasingly relevant digital content • Assisted in various photography productions resulting in print-based apparel advertisements • Managed numerous social media accounts, including; Instagram, Vimeo and YouTube.
Bachelor of Science: Business Marketing