Alex Fresco
Available

Alex Fresco

Digital Planner BuyerLondon, United Kingdom
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Pip Jamieson
Mariel Richards
Alfie Singleton
Alex Fresco
Available

Alex Fresco

Digital Planner BuyerLondon, United Kingdom
About me
I am incredibly conscientious and have the ability to think outside the box. I am able to take over key tasks and work independently to deliver against both specific personal targets, as well as managing key revenue driving projects. I am also a doer, when given any task, I will absolutely execute to the best of my ability. I always show a willingness to take feedback, internalise it, and improve. Moreover, I am a highly motivated individual with excellent communication skills. Able to perform in a fast-paced highly changing marketplace and a communicator, listener and creative thinker. Ability to learn quickly with enthusiasm for learning new skills. A team player who enjoys sharing ideas and seeing them through to a physical reality
Projects
  • Volvo XC90
    Volvo XC90 An example of when I have successfully managed a project was for Volvo whilst a Digital Executive at Mindshare. Volvo’s numbers were down and they asked me what could be improved in order to boost the launch of their new XC90. After researching, talking with the team and liaising with the client, it was clear the problem wasn’t in the numbers but the budget the client was investing for the expected results. As the lead project manager on Volvo’s social spend, I approached the client with a ser
Work history
    Digital Planner Buyer
    London, United KingdomFull Time
    Main clients include: House Of Fraser, ITV, Hiscox insurance, Kopparberg, Dr. Martens and Miele. Planning, buying and executing campaigns, learning from results and making sure each client reaches their specific KPI. Trained on Prisma, Comscore, social media platforms and more.
    Mindshare Worldwide logo
    Mindshare Worldwide logo
    Digital Account ExecutiveMindshare Worldwide
     - London, United KingdomFull Time
    At Mindshare my role was very varied, using a combination of marketing and digital expertise, strategic ideas and data insights to deliver the best results for the client. I mainly worked on the Global Volvo and Nvidia accounts. Key responsibilities included overall project and financial management, building and maintaining client relationships, project analysis, setting social and digital campaigns live, monitoring them in real time and reporting.
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Skills
  • Google Adwords
  • Facebook
  • Twitter
  • Instagram Specialist
  • Facebook Advertising
  • Twitter Advertising
  • Linkedin Advertising
  • Snapchat
  • Digital
  • Media Planner
Education
    Diploma in Digital Marketing Grade Foundation Degree/Level 4
     - London, United Kingdom
    Foundation Degree whilst at Mindshare learning how to be a specialist in digital marketing
Awards
    The IPA (The Institute of Practitioners in Advertising) logo
    The IPA (The Institute of Practitioners in Advertising) logo
    IPA Foundation ExamThe IPA (The Institute of Practitioners in Advertising)
    Google logo
    Google logo
    Google Adwords FundamentalsGoogle