About me
A London-based editor and trends analyst with nearly a decade of experience creating engaging content, future-facing thought leadership and providing cultural insights for brands and media.
Projects
- Beauty, Health & Wellness Futures 2021I authored and led the research and ideation for The Future Laboratory's 2021 Beauty, Health & Wellness Futures report, which is available exclusively to members of LS:N Global. Combining practical insights and inspiring case studies, this report is a comprehensive guide to the trends defining the beauty and wellness sectors – from best-in-class campaigns to emerging innovations. Alongside key trends, statistics and global case studies, the research includes an in-depth macrotrend, Synchronis
- Macrotrend: Alternet EconomiesAlternet Economies – researched and written by myself – is one of The Future Laboratory's three flagship macrotrends for 2021 and beyond. The trend explores the rise of radical digital value systems and alternative virtual economies. Some 30 years after the internet was created, a revolution is upon us. A technological counter-culture is subverting digital capitalism and powering new value frontiers for creators, consumers and brands. A next-generation internet built on decentralised technologi
- Food & Drink Futures 2020An in-depth report researched and written for The Future Laboratory – combining market analysis, rising trends, case studies and consumer insights. In this report, I examine the growing demand for digital eating and drinking experiences amid the rise of Augmented Restaurants, Virtual Happy Hours and Media Kitchens. The research also considers how health and sustainability remain key business imperatives, as exemplified by Eco To Go and On-demand Farms. The report includes my latest food and d
- Retail Futures 2020With remote consumption on the rise, brands are recognising that every exchange with their customers can help them to improve their business. In The Future Laboratory's 2020 Retail Futures report, I debuted a new macrotrend, Feedback Frontiers, which explores how interactions between brands and consumers are becoming increasingly intimate and circular. The report also features key trends, hard data, best-in-class case studies and consumer insight.
- Food & Drink Futures 2019An in-depth report researched and written for The Future Laboratory, which includes an exclusive macro trend, Home Eatertainment. When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat. Building on some of these shifts, this report introduces Home Eatertainment, the Future Laboratory's lates
- Macrotrend: Community CommerceAn exclusive sector macro trend researched and written for The Future Laboratory. Has e-commerce lost sight of engagement? As Generation Z grows to be the largest group of consumers, brands and retailers need to rethink online retail in order to appeal to this digital-first demographic. With consumers looking for alternative ways to access and exchange products online, Community Commerce explores how a new wave of decentralised retail concepts are transforming e-commerce. You can read the fu
+ View all
Work history
Strategic Foresight EditorThe Future Laboratory
London, United KingdomFull Time
Senior Futures AnalystPearlfisher
- London, United KingdomFull Time
+ Show more
Skills
- Copywriting
- Critic
- Editing
- Journalism
- Lifestyle
- Blogging
- Creative
- Project Management
- Features
- Web Content
- Creative Direction
- Popular Culture
- Office
- Social Media
- Content and Media Writing
- Trend Forecasting
- Trend Analysis
- Trend Reporting
- Trend Research
- Brand Strategy
Education
G
G
History of ArtGoldsmiths University of London
- London, United Kingdom