Alex Hawkins

Alex Hawkins

Senior WriterUnited Kingdom
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Lennie Hughes
Mohammed Saiful Hussain
Alex Hawkins

Alex Hawkins

Senior WriterUnited Kingdom
About me
A London-based writer and editor with seven years of experience working across print and digital, creating engaging content, copy and insight for brands and media.
Projects
  • Food & Drink Futures 2019
    Food & Drink Futures 2019An in-depth report research and written for The Future Laboratory, which includes an exclusive macro trend, Home Eatertainment. When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat. Building on some of these shifts, this report introduces Home Eatertainment, the Future Laboratory's latest
  • Macro Trend: Community Commerce
    Macro Trend: Community CommerceAn exclusive sector macro trend researched and written for The Future Laboratory. Has e-commerce lost sight of engagement? As Generation Z grows to be the largest group of consumers, brands and retailers need to rethink online retail in order to appeal to this digital-first demographic. With consumers looking for alternative ways to access and exchange products online, Community Commerce explores how a new wave of decentralised retail concepts are transforming e-commerce. You can read the fu
  • House Notes, Soho House
    House Notes, Soho HouseHouse Notes is a monthly print publication for Soho House members, designed to reflect the interests and lifestyles of the 68,000-strong creative community around the world. Launched in October 2016, I worked on the first seven issues as Features Writer. Image credit: Nina Lilliebjerg
  • It's Nice That x Uniqlo
    It's Nice That x UniqloIn 2016, It’s Nice That partnered with Uniqlo on New Perspectives. We asked four creatives to reinterpret a Uniqlo garment of their choosing in a new light. The results saw artist Nick Veasey, designer Jesse Auersalo, digital artist Thomas Traum, and photographer Rebecca Scheinberg all represent Uniqlo’s LifeWear philosophy in new and unexpected ways. I was responsible for establishing the editorial direction of the project, collaborating with art directors, project managers and the creatives to
  • Morning Noon Night, Soho House
    Morning Noon Night, Soho HouseMorning, Noon, Night: A Way of Living from Soho House follows the bestselling Eat Drink Nap. The 300-page cloth-bound book invites readers behind the scenes at the Houses. Follow the day the Soho House way, from the second you wake up to the moment you go to bed. Interior design, food and drink take centre stage, and with more than 20 years design experience behind them, Soho House’s experts offer impactful insights into House style, with tips on their favourite sources and suppliers – all designed to help you take a little of the House home.
  • Workwear
    WorkwearA series of four features for It's Nice That exploring the working wardrobes of different creatives. Produced to coincide with London Fashion Week, the series featured sculptor Wilfrid Wood, illustrator Camilla Perkins, set designer Robert Storey and Patternity co-founders Anna Murray and Grace Winteringham. All photography by Jack Johnstone.
Work history
    The Future Laboratory logo
    The Future Laboratory logo
    Senior WriterThe Future Laboratory
    London, United KingdomFull Time
    P
    P
    Online EditorPORT Magazine
     - London, United KingdomFreelance
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Skills
  • Copywriting
  • Critic
  • Editing
  • Journalism
  • Lifestyle
  • Blogging
  • Creative
  • Project Management
  • Features
  • Web Content
  • Creative Direction
  • Popular Culture
  • Office
  • Social Media
  • Content and Media Writing
  • Trend Forecasting
  • Trend Analysis
  • Trend Reporting
  • Trend Research
  • Brand Strategy
Education
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    History of ArtGoldsmiths University of London
     - London, United Kingdom