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Creative Director / Head Designer

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFashion Designer - Founder & Executive - Interior Designer

About me

“Understanding trends and consumer behaviour in a constantly changing environment” I have a wealth of experience researching, developing and launching a premium Menswear brand; I have single handedly set up a business therefore understand every element of what is required. I am the Creative Director, Head Designer and Founder; I produce and screen / digital printed garments and accessories exclusively in Britain. I am seeking exciting opportunities to assist other start ups grow; Drawing on 6 years solid experience working with factories, suppliers and printers I am able liaise, communicate and play a hard game to ensure your business is working with the right companies which support and enhance your brand. Prior to this project I represented some of the most exciting luxury brands including Liberty, James long, and Paul Smith. An unrivalled understanding of luxury and a natural instinct for predicting the next emerging trend led to reinvigorating luxury Interior and Fashion brands; developing visual merchandising, social media platforms, managing stores and teaching team members to deliver expert customer service. The constant perusal of papers and Fashion/Interiors/Design magazines allows me to create directional design concepts and develop business strategies relevant to the current mood.

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  • Fashion
  • Events
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Marketing Strategy
  • Problem Solving
  • Communications
  • Excel
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Ideas Development

Work history


Director / Head Designer

Own Brand

Jan 2011
  • London, United Kingdom
  • Full Time
  • The use of premium fabrics and luxury finishing will be combined with a playful approach to create a directional sportswear collection. Building strong working relationships and overseeing production (at a local Manufacturers) ensures reputable working conditions are upheld. Current suppliers, manufacturers and printers are mainly based across the Uk, Europe, China and Italy. Running and overseeing all aspects of the brand; -Designing Branding, swing tickets and packaging -Research, Develop and Design directional concepts -Project managing / Sourcing Uk / Global suppliers -Liaising with suppliers, stockist and press. -Sourcing specialist accessories and leather -Designing seasonal prints and graphics Resulting in the production of a 12 piece Menswear collection produced entirely in Britain.


Assistant Manager

The Kooples

Sep 2014 - Oct 2015
  • York, United Kingdom
  • Full Time
  • Monitoring and enhancing store performance on a daily, weekly and ongoing basis. Motivating and Training team members about products, styling and up selling. Using 10 Years retail experience to set the standard in selling, training and customer focus: Aiming to constantly improve service standards, up selling and after care service. Working to KPI's : -Producing and analysing weekly reports: -Sales/annual turnover, Units per sale, -Average sales transaction, Footfall conversion. -Training, Coaching, Staff turnover. -Managing / updating an effective customer data base. -1Million annual turnover. -6 staff member, all training to become product experts, -2 becoming senior. -UP 9% on Last year, ranked 2nd in the area -Average sales up 34%, UPT up 1.3 to 1.8


Business Development Manager & Interior Design Assistant

Fabric Gallery & Interiors

Aug 2013 - Aug 2014
  • York, United Kingdom
  • Full Time
  • An interior design showroom in the heart of Yorkshire with exceptional knowledge and excellent product.Ensure their services and design approach was updated; redefining a new direction and focus for this luxury independent small business. Creating, developing and managing custom-made concepts to residential and commercial clients, Presenting design solutions to residential and commercial clients: -Improving store layout and concept -Analysing VM across the store -Defining and updating the shop floor space -Creating a visual communication plan -Developing brand identity / advertising strategies -Implementing and managing social accounts -Creating Events and Marketing strategies. -Redefining web and social media content -Preparing for external marketing events -Within one month Finalising 10K sale to a Interior Designer. -Sales up 11% in the against the last year.


Senior Sales / Styling


Apr 2011 - Aug 2012
  • York, United Kingdom
  • Full Time
  • Styling / VM / Fabric research Learning about natural based fabrics such as Wool, Lyocell, Silk, Cotton, Jersey, Knitwear.


Senior Sales

Margaret Howell

May 2010 - Dec 2011
  • Freelance
  • Understanding the importance of traditional hand woven British fabric heritage and the British mills used to produce the garment. The role resulted in superior product knowledge across the whole range comprising of: Menswear suiting, the mainline collection, MHL, John Smedley fine-gauge knitwear, Mackintosh hand-made raincoats, and functional design collaborations such as Gortex and Barracuda outerwear.


Assistant Manager & Visual Communication

Diverse Menswear

Nov 2008 - Oct 2009
  • London, United Kingdom
  • Full Time
  • Driving sales targets, managing social media campaigns, inspiring staff to build strong customer relations and attract new clients through an energetic, driven approach. -Developing Brand and Denim expertise across: APC, Robert Geller, Balenciaga and Margaret Howell. -Vastly improving sales across menswear with 23% rise, -Adding 40% more customers to database -Training team members to become brand expert. - Team 4 members, 850K turnover. UPT up from 1.4 to 1.9. -Developing and implement considerate retail concepts -Project managing events and seasonal collection launches -Overseeing all aspects of visual communication. -Planning new visual concepts -Store planograms -Sourcing props -Event PlanningWorking to KPI targets,


Senior Sales & Visual Assistant

Nichole Farhi

Oct 2007 - Nov 2008
  • London, United Kingdom
  • Full Time
  • Using a natural awareness of colour to develop the visual communication across the space. Communicating with management and visual merchandisers across the store to gain a strong impact, driving more business to the concession within the department store. -Attending private fashion shows at Bond St. -Developing a understanding of antiques while working at the 202 concept store. -Specialist in selling lamb skin, suede / leather / Ostrich skin.


Assistant Manager

Paul Smith

Jan 2005 - Jul 2006
  • Full Time
  • Defined the franchise as an accessible store with well-informed staff. After meeting Sir Paul Smith at his London studio I developed a training plan on prints, wool & mohair blends, the history / inspiration and detailing found across all collections such as: -Red Ear, Denim, Paul Smith London and Accessories -Raised the store profile and developing customer data base 4 staff -Trained staff in each expert field; Denim, tailoring, leather accessories. -Turnover £700k, -Team members 5


Brand Expert

Jun 2003 - Sep 2005
  • York, United Kingdom
  • Full Time
  • While at working at the original Coggles store I assisted with visual communication, consulted at buying meetings and Trained staff about products, brands and customer service. -Developed and wrote training programs for each brand -Ensured a high level of sales standards across brands (Paul & Joe, Vivienne Westwood, Belstaff, Matthew Williamson Stella McCartney). -Attended outside brand training events at Diesel and Paul Smith - Pushing personal ATV and UPT up 50%. - Becoming a brand expert across Menswear and Womenswear.



Menswear Fashion Design and Technology

Manchester School of Art

Sep 2006 - Aug 2010
  • Fashion Design. Pattern cutting. Textile Testing.