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  • LevelJunior
  • LocationYork, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFashion Designer - Founder & Executive - Interior Designer

About me

“Understanding trends and consumer behaviour in a constantly changing environment” The perusal of papers and interiors/design magazines allows me to create directional design concepts. An unrivalled understanding of luxury and a natural instinct for predicting the next emerging trend led to reinvigorating luxury Interior and Fashion brands; developing visual communication, managing stores and delivering expert customer service.


  • Fashion
  • Events
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Marketing Strategy
  • Problem Solving
  • Communications
  • Excel
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Ideas Development

Work history


Head Designer

Own Brand

Feb 2013
  • The use of premium fabrics and luxury finishing will be combined with a playful approach to create a directional sportswear collection. Building strong working relationships and overseeing production (at a local Manufacturers) ensures reputable working conditions are upheld. Current suppliers, manufacturers and printers are mainly based in West Yorkshire, Lancashire and Leicester, thus ensuring to revitalise and preserve our rich textile heritage. Running and overseeing all aspects of the brand; -Designing Branding, swing tickets and packaging -Research, Develop and Design directional concepts -Project managing / Sourcing Uk / Global suppliers -Liaising with suppliers, stockist and press. -Sourcing specialist accessories and leather -Designing seasonal prints and graphics Resulting in the production of a 12 piece Menswear collection produced entirely in Britain.


Brand Expert

Jan 2015 - Sep 2006
  • While at working at the original Coggles store I assisted with visual communication, consulted at buying meetings and Trained staff about products, brands and customer service. -Developed and wrote training programs for each brand -Ensured a high level of sales standards across brands (Paul & Joe, Vivienne Westwood, Belstaff, Matthew Williamson Stella McCartney). -Attended outside brand training events at Diesel and Paul Smith - Pushing personal ATV and UPT up 50%. - Becoming a brand expert across Menswear and Womenswear.


Assistant Manager

The Kooples

Aug 2014 - Oct 2015
  • Monitoring and enhancing store performance on a daily, weekly and ongoing basis. Motivating and Training team members about products, styling and up selling. Using 10 Years retail experience to set the standard in selling, training and customer focus: Aiming to constantly improve service standards, up selling and after care service. Working to KPI's : -Producing and analysing weekly reports: -Sales/annual turnover, Units per sale, -Average sales transaction, Footfall conversion. -Training, Coaching, Staff turnover. -Managing / updating an effective customer data base. -1Million annual turnover. -6 staff member, all training to become product experts, -2 becoming senior. -UP 9% on Last year, ranked 2nd in the area -Average sales up 34%, UPT up 1.3 to 1.8


Business Development Manager & Interior Design Assistant

Fabric Gallery Interiors

Jul 2013 - Aug 2014
  • An interior design showroom in the heart of Yorkshire with exceptional knowledge and excellent product.Ensure their services and design approach was updated; redefining a new direction and focus for this luxury independent small business. Creating, developing and managing custom-made concepts to residential and commercial clients, Presenting design solutions to residential and commercial clients: -Improving store layout and concept -Analysing VM across the store -Defining and updating the shop floor space -Creating a visual communication plan -Developing brand identity / advertising strategies -Implementing and managing social accounts -Creating Events and Marketing strategies. -Redefining web and social media content -Preparing for external marketing events -Within one month Finalising 10K sale to a Interior Designer. -Sales up 11% in the against the last year.


Senior Sales & Visual


Mar 2011 - Aug 2012


Senior Sales

Margaret Howell

Apr 2010 - Dec 2011
  • Understanding the importance of traditional hand woven British fabric heritage and the British mills used to produce the garment. The role resulted in superior product knowledge across the whole range comprising of: Menswear suiting, the mainline collection, MHL, John Smedley fine-gauge knitwear, Mackintosh hand-made raincoats, and functional design collaborations such as Gortex and Barracuda outerwear.


Assistant Manager & Visual Communication

Diverse Menswear

Mar 2009 - Oct 2009
  • Driving sales targets, managing social media campaigns, inspiring staff to build strong customer relations and attract new clients through an energetic, driven approach. -Developing Brand and Denim expertise across: APC, Robert Geller, Balenciaga and Margaret Howell. -Vastly improving sales across menswear with 23% rise, -Adding 40% more customers to database -Training team members to become brand expert. - Team 4 members, 850K turnover. UPT up from 1.4 to 1.9. -Developing and implement considerate retail concepts -Project managing events and seasonal collection launches -Overseeing all aspects of visual communication. -Planning new visual concepts -Store planograms -Sourcing props -Event PlanningWorking to KPI targets,


Senior Sales & Visual Assistant

Nichole Farhi

Sep 2007 - Apr 2009
  • Using a natural awareness of colour to develop the visual communication across the space. Communicating with management and visual merchandisers across the store to gain a strong impact, driving more business to the concession within the department store. -Attending private fashion shows at Bond St. -Developing a understanding of antiques while working at the 202 concept store. -Specialist in selling lamb skin, suede / leather / Ostrich skin.


Assistant Manager

Paul Smith

Jan 2005 - Jul 2006
  • Defined the franchise as an accessible store with well-informed staff. After meeting Sir Paul Smith at his London studio I developed a training plan on prints, wool & mohair blends, the history / inspiration and detailing found across all collections such as: -Red Ear, Denim, Paul Smith London and Accessories -Raised the store profile and developing customer data base 4 staff -Trained staff in each expert field; Denim, tailoring, leather accessories. -Turnover £700k, -Team members 5



Menswear Fashion Design and Technology

Manchester School of Art

Aug 2006 - Jul 2010
  • Fashion Design. Pattern cutting. Textile Testing.